Skip to main content

Free whitepaper: How Yext is empowering businesses to get Google right

With over 5.6 billion searches made by consumers every day, Google is the world’s most renowned search engine. Also operating Google Maps, one of the most popular local search and mapping apps, the accuracy of a business’s facts on Google can often mean the difference between succeeding or failing.  With the launch of the Google My Business (GMB) API, business owners now have greater control over how their brand appears in the popular search engine while being able to manage in real-time crucial information such as opening hours, analytics, and directions (via Google Maps).

Yext’s new whitepaper is a definitive guide to how to master Google, which will help give you a competitive edge in retail. Packed with tips on maximising impact in local search you will learn how to claim your business through GMB, use its API effectively, and also work with the search experience cloud platform to perfect how your retail business is presented to consumers online.

As a platform, Yext demystifies the process of using GMB and takes away the complexity of collecting, storing and managing information by providing an easy to use system that will allow you to truly take back control of Google. Yext allows you to manage the public facts about your business and how they appear on third-party listings, mobile apps and internal systems, by centralising and structuring this data so it is also discoverable to voice assistants and GPS systems. 

“Without Yext, we wouldn’t have had any way to update our store hours across Google, which we now rely on to serve our community of customers with transparent, fast updates specific to their neighbourhood stores," according to Farryn Weiner, VP of marketing and brand strategy at Sweetgreen.

“And the addition of Google to the Knowledge Network enables us to enter new communities with all of the critical location and contact information, so we can connect with the local neighbourhood the moment our doors open.”

With the launch of the GMB API and its subsequent enhancements, Google continues to make it easy for brands to update the facts about their business in a way that reflects the real-time realities of how they operate. This three-part guide will show you how to seamlessly update these attributes through the Yext platform so that your listings are up to date and consumers can find your business for the features that make it stand out.

We now live in a world where businesses can improve their customer experience, increase traffic, and drive operational efficiencies with just a few clicks. Take control of how your brand appears in Google and deliver the answers customers are seeking about your business.

To access the full report for free, please fill out the form below.

<script type="text/javascript" src="https://form.jotform.com/jsform/193453352467362"></script>



from News https://ift.tt/2tfxaUZ
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Keala Kanae – Net Worth, Courses, Scam?

Keala Kanae net worth : Keala Kanae is an internet marketer with a net worth of approximately $3 million dollars. Digital marketing seems like a perfect way to make money from home at this time when the world hits a global pandemic. There are tons of internet gurus to teach you how to make a 6-figure income monthly. Take it from Keala Kanae of Fullstaq Marketer – the same guy behind AWOL Academy. At the same time, you’ve heard some reviews from past customers before and would like to know whether diving with Kanae is a good idea. Is it worth the time, effort, and investment with him? Will your expertise and income expand given the tricks mentioned in their books? Keala Kanae Net Worth According to Forbes and Huffpost , Kanae earned his first $1 million in AWOL’s first year. In 2017, his net worth grew to a massive $30 million. Keala Kanae’s net worth is somewhere between $30 million to $50 million. Who is Keala Kanae? Probably you’ve come across his ads on Facebook and YouT
27 comments
Read more

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur
10 comments
Read more

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what it is Go
7 comments
Read more