If Coke’s Unity Anthem ‘Hilltop’ Had a Cynical Sibling, It Would Be This Delightful Snickers Super Bowl Ad

Still taught in marketing classes to this day, Coca-Cola's iconic "Hilltop" ad remains one of advertising's most compelling beacons of marketing light in an otherwise turgid world. If Coca-Cola created that ad today, it might look different, but not quite as cynically delicious at Snickers' Super Bowl ad. "Hilltop" is the overachieving kid in the...

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