NBCUniversal Will Kick Off Peacock Promos During Tonight’s Golden Globes

NBCUniversal's upcoming streaming service Peacock doesn't debut until April, but the company is kicking off its marketing campaign today during the Golden Globes, which air on its broadcast network NBC. The broadcaster is rolling out the first spots for the new streaming service today, running three 15-second teaser ads during the awards telecast hosted by...

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What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...

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