We frequently get asked by companies unfamiliar with inbound, “What does a successful inbound marketing program actually look like?” While we’ve been executing inbound for ourselves and our clients for nearly a decade, our thinking has evolved in the last year and a half — ever since HubSpot CEO Brian Halligan so dramatically proclaimed, “The funnel is dead!” during INBOUND 2018.
Since then, we’ve been hard at work understanding the opportunities offered by the flywheel methodology and how to put it into action to design next-level inbound programs that help align marketing, sales, and service teams to grow business.
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