Inside BudX Hotel, Karaoke and Hopefully 1 Billion Impressions

While multiple brands chose to produce Super Bowl activations in Miami instead of airing ads on Sunday, Budweiser has opted for both as part of its Big Game marketing strategy. Along with the brand's patriotic Super Bowl ad, Budweiser opened the BudX Hotel, a three-day experience in Miami that filled Nautilus by Arlo hotel in...

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