Nature Made Sends $32 Million Account to Publicis New York

Health and wellness company Pharmavite appointed Publicis New York as agency of record for its Nature Made vitamins brand, following a review launched in November. "The brand commenced a search for a true, and proven, partner in business and end-to-end marketing transformation with deep knowledge of the consumer landscape," Pharmavite CMO Rhonda Hoffman said. "With...

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