B2B Reads: Buyer’s Journey, Conspiracy Theories, and Sales Scoops

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Understanding the Buyer’s Journey in a Post COVID World
In addition to looking at the disrupted marketing cycles and processes caused by COVID, it’s also important to think about how the buyer’s journey will be affected. Thanks for your insight, Cheri Keith.

How to Craft the Perfect Email for Every Stage of the Buyer’s Journey
Some helpful tips for crafting the right email at the right time. Great read, Mark Quadros.

18 Common Features of a Best-in-Class Lead Nurture Program
A checklist to see if your lead nurture program is stacking up to some of the best. Thanks, Howard J. Sewell.

9 Conspiracy Theories That Kill Your Sales Success
Some common sales conspiracy theories you might be believing. Thanks for your thoughts, Anthony Iannarino.

The Rise of the Strategic CMO
A look at how the role of CMO has changed over the years, and why they’re so important now. Thanks for the article, Christel Grizaut.

5 Common Integrated Marketing Mistakes and How to Avoid Them
When it comes to integrated marketing, make sure you aren’t making any of these common mistakes. Thanks for the advice, Jay Fuchs.

20 Marketing Experts on Content that Helps Sales Reps Sell – Part 1
Some expert advice on what content you should be making to best help your sales reps. Thanks, Ardath Albee.

Sales Scoop: ABM Gives You Wings (with Sales & Marketing Alignment)
A look at what ABM looks like for sales teams. Great insight, Susan Glenn.

A Quick Audit to See If Your Content Passes a COVID-19 Exam
Does your content pass the COVID-19 Exam? Might want to take a look. Thanks, Jodi Harris.

Sales Presentation Skills: How to Measure and Evaluate Your Salespeople
Being good at selling won’t save you if your presentation skills aren’t up to par. Thanks for your thoughts, Jamie Davidson.

The post B2B Reads: Buyer’s Journey, Conspiracy Theories, and Sales Scoops appeared first on Heinz Marketing.

from Blog – Heinz Marketing https://ift.tt/2MfmXO9

via IFTTT

Comments

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...

7 Boring SEO Tasks You Can Automate to Save One Day Per Week

An SEO expert’s day is filled with a plentitude of activities to rank well on Google , starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features. Not to mention having to squeeze the time spent on each task between meetings, conference calls, emails, and urgent projects, which take up a large portion of the week. Before you can even think about finishing less-important SEO tasks, you are already running out of time. The truth is some tasks are too boring to complete at the end of a tiring day. But you can’t leave it on the table to handle some other day, as it will only overshadow other, more important tasks. So, what’s the way out? The good news is advanced online tools can handle your boring SEO tasks, helping you save at least one day per week for creative activities. Here are some of the boring SEO tasks you can automate now and save yourself from performing these tedious activities. 1. Automate SE...

Best Free Online Marketing Guide For Online Entrepreneur

Search This Blog