B2B Reads: Buyer’s Journey, Conspiracy Theories, and Sales Scoops

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Understanding the Buyer’s Journey in a Post COVID World
In addition to looking at the disrupted marketing cycles and processes caused by COVID, it’s also important to think about how the buyer’s journey will be affected. Thanks for your insight, Cheri Keith.

How to Craft the Perfect Email for Every Stage of the Buyer’s Journey
Some helpful tips for crafting the right email at the right time. Great read, Mark Quadros.

18 Common Features of a Best-in-Class Lead Nurture Program
A checklist to see if your lead nurture program is stacking up to some of the best. Thanks, Howard J. Sewell.

9 Conspiracy Theories That Kill Your Sales Success
Some common sales conspiracy theories you might be believing. Thanks for your thoughts, Anthony Iannarino.

The Rise of the Strategic CMO
A look at how the role of CMO has changed over the years, and why they’re so important now. Thanks for the article, Christel Grizaut.

5 Common Integrated Marketing Mistakes and How to Avoid Them
When it comes to integrated marketing, make sure you aren’t making any of these common mistakes. Thanks for the advice, Jay Fuchs.

20 Marketing Experts on Content that Helps Sales Reps Sell – Part 1
Some expert advice on what content you should be making to best help your sales reps. Thanks, Ardath Albee.

Sales Scoop: ABM Gives You Wings (with Sales & Marketing Alignment)
A look at what ABM looks like for sales teams. Great insight, Susan Glenn.

A Quick Audit to See If Your Content Passes a COVID-19 Exam
Does your content pass the COVID-19 Exam? Might want to take a look. Thanks, Jodi Harris.

Sales Presentation Skills: How to Measure and Evaluate Your Salespeople
Being good at selling won’t save you if your presentation skills aren’t up to par. Thanks for your thoughts, Jamie Davidson.

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