Skip to main content

Bumble's ‘Time to Connect’ campaign depicts the realities of dating during lockdown

The social networking and dating app, Bumble, has launched a campaign that highlights the importance of connection during the lockdown period.

The ad, ‘Time to Connect’ was produced in collaboration with creative agency Mother, and reflects the shift in practicalities and attitudes towards dating that many have experienced as a result of Covid-19. Bumble used pre-existing footage and animation to create the film, and followed governmental guidelines around its production.

From online home workouts and new creative projects to virtual dates, Bumble’s users have spent the last few months learning to navigate their romantic lives in the new virtual world. 

The concept for the UK & Ireland campaign is founded on recent Bumble research, (a survey of 5,000 UK users), which found that lockdown is causing people to re-think their priorities around what and who matters most. Users are not only making deeper connections with friends and family, but new dating connections as well. 

Virtual connections have become the new norm since the outbreak of the pandemic, with one in five Bumble users virtual dating during lockdown. Lockdown has also shown daters the value of ‘extended courtship’, with 46% of Bumble users saying lockdown has shown them the rewards of spending more time chatting and getting to know someone first - which they intend to continue doing even beyond lockdown.

Throughout this period, Bumble has seen a significant rise in the use of in-app video and voice calling features. In the UK, there has been a 42% increase in in-app video calls since mid-March, when lockdown began.

Speaking on the campaign, Naomi Walkland, Bumble’s associate director of marketing said: “This campaign is all about reflecting on the many ways our lives have changed and slowed down during these tough times. Whether you’re speaking to friends, families, or loved ones, connections matter now more than ever.

“We wanted to highlight how our community is using this time to prioritise what matters most to them, and we hope that this video will remind people of all the great connections they’ve made and will continue to make.”

: 'Time to Connect'

Agency:
Client:
Date: May 2020
Bumble, the women-first social networking app, has launched a campaign about the importance of connections during lockdown.
'Time to Connect', was produced in collaboration with creative agency Mother and reflects the shift in behaviour many of us have experienced as a result of Covid-19.
Virtual connections have become the new norm, with 1 in 5 Bumble users virtual dating during lockdown. Lockdown has also shown daters the value of ‘extended courtship’, with 46% of Bumble users saying lockdown has shown them the rewards of spending more time chatting and getting to know someone first - which they intend to continue doing even beyond lockdown. 
Credits:
 
Tags: UK
 
 
 
Loading...

 



from News https://ift.tt/2ZLEPZ7
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Keala Kanae – Net Worth, Courses, Scam?

Keala Kanae net worth : Keala Kanae is an internet marketer with a net worth of approximately $3 million dollars. Digital marketing seems like a perfect way to make money from home at this time when the world hits a global pandemic. There are tons of internet gurus to teach you how to make a 6-figure income monthly. Take it from Keala Kanae of Fullstaq Marketer – the same guy behind AWOL Academy. At the same time, you’ve heard some reviews from past customers before and would like to know whether diving with Kanae is a good idea. Is it worth the time, effort, and investment with him? Will your expertise and income expand given the tricks mentioned in their books? Keala Kanae Net Worth According to Forbes and Huffpost , Kanae earned his first $1 million in AWOL’s first year. In 2017, his net worth grew to a massive $30 million. Keala Kanae’s net worth is somewhere between $30 million to $50 million. Who is Keala Kanae? Probably you’ve come across his ads on Facebook and YouT
25 comments
Read more

Will Durex’s rebranded packaging help solve its biggest challenge?

Durex, the leading condom brand from Reckitt, recently announced its rebranded packaging for the Singapore market. The Drum spoke to Durex Singapore marketing director Justin Lee about how this refresh will reinvigorate its marketing. The new packaging includes new labels, colours and designs of the range as well as new navigation icons to help shoppers make a better choice. As a part of the month-long campaign, the condom brand will also be making its fit guide available on Shopee’s Durex official store. Having started in the UK , the rebranding is being rolled out gradually to countries worldwide and is now available in Singapore, informs Justin Lee, marketing director of Reckitt Singapore in an exclusive chat with The Drum. He elaborates on how with the new packaging, the brand hopes to find a solution to its biggest challenge: “of debunking reasons for not wearing a condom and normalizing this habit amongst the consumers.” The rebranding is part of Durex ’s year-long initiative
Post a Comment
Read more

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur
8 comments
Read more