Criteo launches a self-service ad platform for retail ads

Criteo this week announced the launch of a new self-service retail media ad platform. Criteo says the new platform enables advertisers to buy ads across retailers at scale, and marks a diversification beyond retargeting. Retargeting solutions represented 87% of Criteo’s revenue in the first quarter of 2020. According to Criteo, the retail media ad platform can deliver consent-based, […]

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