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Google this month introduced a retail category reporting in Google Ads. The retail category reporting enables advertisers to see pre-defined product categories across the Search and Shopping campaigns. According to Google, the metrics available for each retail category include: traffic and spend metrics (clicks and cost); campaign level information (campaign type and name); performance metrics (conversions, […]
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from PPC Land https://ift.tt/3cm9WNk
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via
IFTTT
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