Instagram vs. Facebook: Which Is Right for Your Company?

Chances are you’ve heard both Instagram and Facebook hailed as the most important social media platforms for businesses. This kind of message tends to cast the spotlight on one platform and leaves the other in the shadows.

The reality is that Instagram and Facebook should share the spotlight on your business stage. With an active presence on both social networks, you’ll have more opportunities to connect with your target audience in a natural space and make meaningful conversation.

So rather than it being a question of Instagram vs. Facebook in social media marketing, the more important question is how do you make both work for your business?

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