3 Ways of Outsourcing your Advertising Work for Small Business Marketing. Tips for Beginners

How to Outsource your Advertising Marketing Work: Digital Marketing Tips for Beginners If you are not a company or big business house, it’s always wise not to pay a hefty amount to some...

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What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...

How to turn your customer feedback into a driving force for your product

30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms. Negative customer feedback is especially precious as, if handled properly, it helps businesses grow and offer better service. Social media can help you build a positive brand image, you just need to engage with people mentioning your brand and start building relationships with influential figures in your field. Businesses tend to think that it’s better to get no reviews than to get bad ones. We at SE Ranking, have an opposing view – for us, customer feedback is always a blessing, be it positive or negative. We have developed a system of collecting, processing, and responding to user reviews that is beneficial both for us and our customers. Over the years, we’ve built an engage...

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