Over the years, real estate marketing has slowly made the digital landscape its home (pun intended). It's where realtors like you can find your ideal prospects, do your marketing, and get high-value sales. After all, 50% of buyers found their home on the internet. Solidifying that having an online presence is now demanded from realtors.
Next to having an online presence on social media platforms like Instagram and Facebook, you'll need to create a website or real estate landing page so that prospects can find and book your services.
Small Biz Genius found that almost 93% of people visit websites when searching for homes. Wouldn't it be great if they found your real estate landing page instead? Let's make no mistake; it is a key factor in your online real estate marketing funnel.
But if your real estate landing doesn't have the best features or layout, you could lose your prospects with a bad first impression.
Whether you already have a real estate landing page or just getting started, here are 10 of the best real estate landing page examples that can help you increase prospects and sales.
Let's dive in!
1. Use Stunning Imagery to Show Off Your Listings
As a realtor, you know about showing off your listing in the best ways possible. When you're offering your listings, ensure that they have a detailed description and stunning images.
Redfin found that listings with sharp photos sell at or above list price 44% of the time. Also, they sell within six months 64% of the time. Compare those figures with averages of 13% and 46%, respectively.
But adding one or two images won't be enough. You'll need to give prospects a variety of pictures to get a look and feel for the property. A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market. For homes in the $200,000 to $1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more.
Real Estate Landing Page Example
3 Tips to Use When Taking Pictures of Listings
If you want to sell faster, you should have professional and stunning images as much as possible. When you're taking pictures for your listing, it's always best to go with an expert. If you have to take the images for yourself, follow these three easy tips:
- Ensure Your Environment is Clean: Before you start taking images of your listing, ensure that it's clean and in order even if you have to hire a cleaning service beforehand. If prospects see a dirty listing, regardless of how big or "nice" the place may be, they're not likely to be interested in buying it.
- Use Optimum Lighting: Every professional photographer knows that you can make a small room light up with the right lighting. Try to buy lighting equipment or take images in the morning or afternoon when the sun is brightest.
- Ensure that Images are Sharp and Crisp: When you're taking photographs, keep them in focus, so even if your prospect zooms in, they can effortlessly see details of the listing's space.
2. Create Copy that Focuses on Pain Points
When you're writing "copy" (headlines, paragraphs, or any form of text) on your real estate landing page, you should be more focused on your customer's pain points than selling yourself as the best realtor.
Word Stream defining a pain point is a specific problem that prospective customers of your business are experiencing. When you address them, you allow your prospects to see you as the solution to those problems.
Real Estate Landing Page Example:
As a realtor, you know that your prospects have very common yet specific pain points that you can efficiently address. You don't have to address them all, but you might want to choose one of these four main types of pain points to address in your real estate landing page copy:
- Financial Pain Points: Your prospects are spending too much money on their current provider/solution/products and want to reduce their spend
- Productivity Pain Points: Your prospects are wasting too much time using their current provider/solution/products or wish to use their time more efficiently
- Process Pain Points: Your prospects want to improve internal processes, such as assigning leads to sales reps or nurturing lower-priority leads *Support Pain Points: Your prospects aren't receiving the support they need at critical stages of the customer journey or sales process
3. Instill Trust with Customer Testimonials, Awards, and Badges
Real estate agents have always relied on recommendations to help find their next listing, prospects, and sale. We found that about 41% of buyers choose a real estate agent based on a recommendation.
But unlike traditional referrals from word of mouth, you can share your customer testimonials, badges, and awards on your real estate landing page to give your recommendations for you.
Putting your customer reviews or testimonials, whether they're direct quotes or yelp reviews, can help to boost your potential prospects' confidence in your skills as a realtor.
Real Estate Landing Page Example:
Dimensional Research research found that 90% of respondents who recalled reading online reviews claimed that positive online reviews influence their buying decisions. At the same time, 86 percent said the same when they viewed negative reviews.
4. Create an Entry or Exit Pop-Up with Powerful CTA
Entry or exit popups work by activating when a visitor visits your real estate landing page and is prompted to click on a button or offer an email to unlock deals or discounts.
Having a popup on your real estate landing page or website is essential because not everyone who visits your site will leave calling you or making an appointment. The next best thing is to collect their email so you can reach out to them, get them back to your landing page, or book a session.
You can choose to have an entry popup, a popup that appears a few seconds or minutes after your visitors clicks on your store. Or you can choose an exit popup, a popup that appears when the visitor attempts to leave without completing any actions on your website. There is an art to crafting popups, to help here are a few guides:
Wishpond Real Estate Entry & Exit Pop-ups
5. Offer Lead Magnet Content on Your Landing Page
When new buyers search for information on buying a home or choosing a realtor, it can be a huge learning curve. This gives you the perfect opportunity to provide a lead magnet to capture information from potential prospects and showcase your realtor credibility.
A lead magnet is a bait you offer to your prospects to get them to convert on your form and become a "lead." Your lead magnet has to be free, but it also has to add value to your prospect. For example, as a real estate agent, you can give away a free checklist for buying a new home.
Real Estate Landing Page Example: Wishpond Template
To learn on lead magnet take a look at these 9 Proven Lead Magnet Ideas & Examples Real People Want
6. Craft a Professional About Page
In real estate, your reputation is one of your most valuable assets. Your entire real estate landing page is about connecting with buyers and solving their problems, however when it comes to your page, well, it's all about you!
Your about page shouldn't just be a list of the things you've done, but it should have some aspect of storytelling of your achievements as a realtor.
Real Estate Landing Page Example:
No matter who writes your author bio, it should be written in 3rd person, highlight your major or minor accomplishments (rake them up), and lastly, evoke emotion and how you've helped people along the way. A realtor who knows how to sell never has a boring bio.
To get started on your own about page, check out Follow Up Boss's guide "The 14 Best Real Estate Agent Bios for a Competitive Edge".
7. Add Your Social Media Profiles to Your Real Estate Landing Page
Almost 73% of realtors use Facebook for their work. Some prospects prefer to connect with realtors on social media. It gives them a better example of your work on the go as you update it weekly or with live content.
Allow prospects to find you on social media where you're active helps to build trust and proves your credibility. You're not just a face on a landing page but a living person working to help their clients and closing deals.
Once your prospect has followed you on social media from your real estate landing page, you can follow them via direct messaging. For example, you can directly message prospects on Instagram. Instagram is considered a digital portfolio for customers to review your real estate and work history/achievements.
Real Estate Landing Page Example:
Real Estate Guide to Social Media:
- The Expert Guide to Facebook Marketing for Real Estate Agents
- 20 Tips For Amazing Real Estate Instagram Posts
- Social Media for Real Estate Agents: 21 Tips
8. Craft an Informative FAQ Section
Your FAQ page can be a haven to newcomers who want to find answers to their questions quickly—your real estate landing FAQ's quail purchasing anxieties proactively presents solutions to customer complaints.
An FAQ page is a helpful customer service tool when you're not online or always available to answer questions from prospects. Your FAQ's job is to make your prospect's knowledge and buying process is as smooth as possible.
Real Estate Landing Page Example:
9. Add Video Content to Your Landing Page
Using videos to explain real estate or showing off your listing on your real estate landing page can help you boost sales and prospects. If you're still not convinced take a look at the numbers:
- 93% of marketers say they've landed a new customer thanks to a video *83% of video marketers say video helps them with lead generation
- 66% of consumers prefer watching a video than reading about a product.
The best thing about it is that your video(s) don't have to belong, it's recommended that videos are 10-60 seconds long. After that, it's up to the viewer's interest to stay engaged, and we all know how short a prospect's attention span can be, so keep it short.
If you need more video marketing ideas check out these 10 Amazing B2C Video Marketing Tips you have to try.
10. Give Visitors the Option to Book a Session or Consultation
Don't sit around and wait for prospects to call you, instead add a section that allows your real estate landing page. Adding this section cuts your prospect's contact process in half. Instead of enabling prospects to take an extra step to contact you, they can instantly do it on your page.
Wishpond Real Lead Form Template
Modern Real Estate Marketing: Marketing Automation Examples
Let Wishpond Help You Create a Stunning Real Estate Landing Page
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Book a free call to learn how our team of marketing experts can help you create a high real estate landing page today.
Summary
Landing pages are meant to be a key tool in your marketing process. It’s there to present your information in the best way possible. Here's a quick recap of the tips we learned from each real estate landing page example that will help you to increase prospects and sales:
- Use Stunning Imagery to Show Off Your Listings
- Create Copy that Focuses on Pain Points
- Instill Trust with Customer Testimonials, Awards, and Badges
- Create an Entry or Exit Pop-Up with Powerful CTA
- Offer Lead Magnet Content on Your Landing Page
- Craft a Professional About Page
- Add Your Social Media Profiles to Your Real Estate Landing Page
- Craft an Informative FAQ Section
- Add Video Content to Your Landing Page
- Give Visitors the Option to Book a Session or Consultation
Creating a real estate landing page doesn't end once you've finished adding these features. After it's completed, you'll need to create an ad campaign to drive prospects to your real estate landing page.
You also might want to test, experiment, and add new features to keep optimizing your real estate landing page for sales.
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