4 Abandoned Cart Tactics That Actually Work

You’re driving plenty of people to your product pages — so why aren’t you making more sales?

An abandoned cart happens for several reasons you’ve probably experienced yourself: You’re scrolling through your Instagram feed and see a product you love, but you don’t have your credit card handy. Or you see a box to enter a promo code, so you hold off, hoping the retailer will send you one.

Whatever the case, there are a few simple tactics you can use to improve cart recovery.

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