4 Tips for Leveraging Your LinkedIn Company Page

LinkedIn has long been the best network for finding B2B prospects online — be it large industries like insurance and financial services or SMBs like niche manufacturers, both of which are incredibly relationship-based.

Even the most specialized organizations find LinkedIn to be a very useful business development tool. That’s definitely a persuasive argument for creating a LinkedIn Company Page right after reading this article.

Before you do, however, take a few minutes to refresh your memory about the current capabilities of LinkedIn Pages. A few limitations and idiosyncrasies have been addressed over the years to simplify content sharing, and these 4 keys will help you make the most of your LinkedIn Company Page.

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