Creative Works: including Ikea, Levi’s and WeTransfer

Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.

Scroll through the latest work from the likes of Ikea, Levi’s, WeTransfer and more, then click through to the global Creative Works site and see what stands out.

For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite.

To submit work for our Creative Works section, please fill out this online form.

: 'Tomorrow Starts Tonight'

Agency:

Client:

Date: September 2020

The second installment of Mother London's 'Tomorrow Starts Tonight' campaign for Ikea.

The print campaign celebrates Ikea's view that the more you sleep, the more you get out of life, and challenges the fad products marketed for sleep improvement.

Credits:

Advertising Agency: Mother, London, UK
Executive Creative Directors: Ana Balarin, Hermeti Balarin
Creative Directors: Thom Whitaker, Danielle Outhwaite-Noel
Art Director: Anthony Montagne, Oli Rimoldi
Copywriter: Anthony Montagne, Oli Rimoldi
Designer/Typographer: Gina Balfe
Producer: Bertie Gulliver
Account Director: Lou de Keyzer
Production Director: Giedre Minotaite
Strategy: Scarlett Spence, Imogen Carter
Production Company: The Miss Jones Agency
Photographer: Amy Currell
Stylist: Amy Friend
Model making: Andy Knight Ltd

Tags: Europe

: 'Colourful Language'

Agency:

Client:

Date: September 2020

NB Colour Print Ltd, based in Chorley, has a long family history in the area and, since 1991, has been constantly innovating to transform the world of print.

For the past three years it has worked closely with Absolute to evolve the brand identity across every touchpoint, and this latest book shows that they certainly have a very bright future.

The creative team at Absolute initially helped NB Printers to capture its unique Lancashire personality, combining unmissable branding with creativity and wit that appeals to a new agency customer base.

Credits:

Tags: UK, Branding, design, print

: 'Save the Pangolins'

Agency:

Client:

Date: September 2020

Arnold has launched a global campaign for World Wildlife Fund (WWF), featuring the debut of the adorable Lin the Pangolin.

Rolling out this week, Arnold and WWF are introducing an animated and ambitious pangolin named Lin, who encourages people to help it star in a movie so it can raise awareness around the endangerment of the pangolin species.

According to Lin, “If I become famous, pangolins will become famous... People will care about us!”

Media who have committed space to the campaign include: AMC Networks, NBC Universal, Group Nine (inc. Dodo and Thrillist), Hulu and CNN. WWF will also promote the campaign via its website and social channels, including YouTube, Facebook, Twitter and Instagram.

Arnold collaborated on this campaign with Havas Group partners Havas Health & You, Havas Media and Red Havas, and animation studio Zombie.

Credits:

Creative Agency:

· Sean McBride, Chief Creative Officer, Arnold

· Icaro Doria, Global Chief Creative Officer, Havas Health & You

· Max Geraldo, Executive Creative Director, Arnold

· Fred Saldanha, Executive Creative Director, Arnold

· Lucas De Oliveira, Creative Director, Arnold

· Guilherme Rácz, Creative Director, Arnold

· Rafael Beretta, Art Director, Arnold

· Vinicius Fernandes, Associate Creative Director, Havas Health & You

· Helen Rieger, Art Director, Arnold

· Zoe Myers, Copywriter, Arnold

· Jordan Colleran, Marketing Director, Arnold

· Laura Voigt Hendrickx, SVP Chief of Staff, Arnold

· Susan Hovsepian, Associate Director, Project Management, Arnold

· Eric Rubino, Senior Project Manager, Arnold

· Nicole Hollis-Vitale, Senior Broadcast Producer, Arnold

· Rebecca Chaplick, Digital Producer, Arnold

· Daniel Irvin, Associate Content Creator, Arnold

· Danielle Ivicic, Head of Business Affairs, Arnold

· Elyssa Garfinkle, Assistant Business Affairs Manager, Arnold

· Ma’aayan Castel, Sr. UX Designer, Arnold

Animation: Zombie Studio

· Director: Paulo Garcia

· Executive Producer: Natalia Gouvea

· Creative Direction: Daniel Salles

· Account Service: Stefanie Dias, Fabricio Takahashi and Daniel Franco

· Producers : Nayla Kols, Leticia Harumi and Antonela Castro.

· Art Director: Feppa Rodrigues

· CGI Lead: Yohann da Geb

· Technical Director: Wallan Oliveira

· Animation Director: Bruno Monteiro

Original Music & Sound Design: Tesis

· Music Producer: Henrique Racz

· Sound Designer: Edilson Martins

· Executive Producer: Erica de Seta

· Producer: Silvio Piesco

· Coordinator: Maria Vitoria Capelasso

Additional Partners:

· WWF – Client

· Havas Media – Media Partner

· Red Havas – Public Relations Partner

· Havas Health & You

Tags: World

: 'A Thousand Things'

Agency:

Client:

Date: September 2020

Advertising agency BarrettSF has created a fall multimedia marketing campaign for northern California healthcare provider Sutter Health, which reinforces its understanding of what people have been going through during the pandemic.

The effort highlights different emotions faced by all, ranging from joy and adaptation to the more serious nature of mental health.

This new work kicks off 19 September and supports Sutter’s brand platform expressed by the ‘It‘s a thousand things, big and small‘ tagline, and will run through the end of October. Media includes broadcast TV, digital and terrestrial radio, out-of-home (OOH), paid social and digital video.

Credits:

Client: Sutter Health

Vice President, Marketing: Jim Macksood

Head of Integrated Marketing: Alfred Wang

Director of Brand Marketing: Sapna Parekh

Senior Brand Manager: Theresa Massie

Agency: barrettSF

ECD: Jamie Barrett

Creative Director: Aryan Aminzadeh

Creative Director: Brad Kayal

Copywriter: Christian Zerbel

Art Director: Caylee Riding

Head of Production: Conor Duignan

Broadcast Producer: Marianne Lawlor

Group Account Director: Robert Woods

Account Supervisor: Lyndsey Dorian

Assistant Account Manager: Ali Nimmo

Production Company: Haven Media

Director: Cole Webley

Producer: Chris Cho

Editorial: Cabin

Editor: Isaac Chen

Senior Producer: Michelle Dorsch

Post FX: Shape + Light

Creative Director: Rob Trent

Executive Producer: Cara Lehr

Audio Mix & Sound Design: M Squared

Sound Engineer: Mark Pitchford

Color: Ntropic

Colorist: Ayumi Ashley

Music:

Mask - Mophonics

Elbow - New Math

OOH

Print Producer: Britt Gardner

Tags: North America, barrettSF

: 'Open Letter to Queer Britain'

Agency:

Client:

Date: September 2020

In partnership with the Levi’s brand and Post Office, Queer Britain, the charity working to establish the UK’s first national LGBTQ+ museum, is calling on the queer community and its allies to share an open letter with the future museum to record, study and preserve stories of the LGBTQ+ experience.

The letters will live in Queer Britain’s ever-growing archive, where they can be re-visited and re-told, contributing to a more inclusive and representative British history.

The letters can take any form and cover any subject, from personal experiences and stories of hope for the future, to how the recent pandemic has affected the LGBTQ+ community. Queer Britain, Levi’s and Post Office are asking people to use their voice and tell their stories: each letter will be a valuable asset helping to build a narrative which truly represents the diversity, resilience and beauty of the UK’s LGBTQ+ communities.

To kick start the campaign, Queer Britain has called upon notable members of the LGBTQ+ community to share their open letters. This line-up includes:

Asifa Lahore, Britain’s First Out Muslim Drag Queen

Raven Smith, Sunday Times bestselling author and Vogue columnist

Tanya Compas, Founder of Exist Loudly and award-winning youth worker

Jake Graf, film director, actor, writer and trans advocate

Hannah Graf MBE, retired Army Captain and trans advocate

Crystal Rasmussen, drag performer and author

Otamere Guobadia, author, poet and journalist

Glyn Fussell, fairy godmother of London’s queer nightlife and co-founder of the now legendary Sink the Pink.

Credits:

Tags: UK

: 'Resilience Fabric'

Agency:

Client:

Date: September 2020

The many lives of a family sofa – from toddler playground to home office to dog bed – feature in a new ad campaign from sofa and furniture expert DFS, promoting its new durable fabric called Resilience. The campaign was created by independent agency krow London.

A 20-second television ad shows kids, pets and a canoodling couple each using a DFS Resilience sofa in their own particular ways, highlighting the fact that it is ‘Oops resilient’, ‘snore resilient’ and finally ‘life resilient’. It ends with the strapline ‘Designed for comfort. Made to last’.

The ad breaks on television this week, backed by digital and social activity running through until 2 November.

Credits:

Creative Director - Darryl George &Jon Mitchell
Art Director - Jon Mitchell
Copywriter - Darryl George
Planning Director - Aileen Ross
Senior Account Director - Felicity Pelly
Agency Producer - Kate Bailey
Director - Pedro Romhanyi
Production company - Outsider
Producer - Gareth Francis
Editor - Dan Good c/o Kworks
Post Production - The Mill

Tags: UK, DFS, DFS Adverts, krow communications

: 'Side Hustles'

Agency:

Client:

Date: September 2020

Budweiser, The Official Beer of the English Premier League, and DAZN Media launched their latest campaign: 'Side Hustles' – a docuseries following football stars Wilfried Zaha, Eniola Aluko and Tyrone Mings as they build a legacy away from the pitch through their passion project business ventures.

The Budweiser Premier League campaign celebrates the ‘Kings of the game’ by bringing fans closer to their football heroes. Granting fans unique access to these footballers, the series is made up of three short films each focusing on one athlete and the story of their side hustle.

The campaign is Budweiser’s first original series commission in the UK and it was developed and produced by Renowned Films and Ten Toes Media in partnership with The Story Lab and Dazn Media.

Credits:

Directed by Salim Adam

Produced by DAZN Creative and Renowned Films

Executive Produced by The Story Lab and Ten Toes Media

Tags: UK, budweiser, DAZN, Premier League, Content Creation, Digital Campaign, film, production

: 'Doubt. Create. Repeat.'

Agency:

Client:

Date: September 2020

In a global brand campaign, 'Doubt. Create. Repeat.,' WeTransfer seeks to reframe doubt as a way to question, iterate, and build a pathway to positive change.

The campaign reflects on feelings of uncertainty and calls on creatives to leverage doubt as fuel to propel new ideas forward. Through this campaign, WeTransfer draws on its heritage as a company that values and facilitates every part of the creative process. Today, the company is doubling down on its focus to deliver the best tools that empower creatives to flourish in this new era of remote work.

Its product portfolio includes collaborative presentation tool, Paste; popular sketching app, Paper, and inspiration gathering app Collect. The 'Doubt. Create. Repeat.' campaign reflects WeTransfer’s diverse product offerings that help break down, build up, evolve, and push forward big ideas.

Credits:

Creative Agency: Preacher

Founders: Krystle Loyland, Seth Gaffney, Rob Baird

Creative Directors: Marcus Brown & Zach Watkins

Strategy Director: Marika Wiggan

Brand Director: Stephanie Smith

Sr. Producer: Rachel Kichler

Sr. Art Directors: Elliot Eliash & J.J. Kraft

Sr. Copywriter: Chris Vandersall

Production Company: Biscuit Filmworks

Director: Daniel Warwick

Line Producer: Jakob Rühle

DP: Ottar Gudnason

Editor, Andy McGraw: Cartel

Mix: Dusty Albertz, TBD Post

Finish & Animation: The Mill

Media Agency: Noble People

Tags: Europe, WeTransfer

: 'The Fast Way to Put a Smile on a Face'

Agency:

Client:

Date: September 2020

Western Union, a global leader in cross-border, cross-currency money movement and payments, has announced the launch of a campaign to drive awareness of the speed, reliability, and convenience of sending money from the UK to the world using Western Union app and wu.com.

The campaign, created by BBH London, features a portrait of a smiling woman’s face painted in quick time by professional speed painter Dave Sharp. The 'smile' will light up the streets up and down the country including a 22 ft version in Camden. The portrait and the speed in which it was created are symbolic of how fast customers can send money and put a smile on a loved one’s face.

The speed painting was captured live in South London’s Printworks, and has been turned into a beautifully emotive social film which went live across Facebook, Instagram, YouTube, and Twitter on 28 September. The painting itself is the artwork for the nationwide campaign which features the mural in Camden Town, roadside 6 sheets, OOH banners and bus supersides and the line: You can send money in minutes with our app.

Credits:

Creative Credits:

BBH Creative Team: Adrien Raphoz & Grant Codron

BBH Creative Directors: Ewan Paterson & Pablo Gonzalez De La Peña

BBH Strategy Director: Saskia Jones & John Harrison

BBH Business Lead: Patrick Farrall

BBH Account Manager: Eddy Yan

BBH Account Executive: Amelia Lloyd

BBH Producer: Tom Burns

Film Credits:

Production Company: Global Street Art

Producer: Lee Bofkin

DoP: Auberon Hall

Post Production: Global Street Art

2nd Camera assistant: Alberic Hall

Editor/Editing House: Auberon Hall, Global Street Art

Print Credits:

BBH Producer: Tom Burns

Artist: Dave Sharp

Media agency: Media Hub

Tags: UK

: '#TheNakedThreat'

Agency:

Client:

Date: September 2020

Refuge, the anti-domestic abuse charity, has teamed up with Cosmopolitan and Love Island alumnus Zara McDermott, to lobby the government to make it illegal to threaten to share explicit images of someone, backed with a campaign created by AMV BBDO.

Although it is illegal to share explicit images of someone without permission, at the moment there is no law against threatening to do so. Refuge says this is exploited by abusive partners, who use it to coerce their partners into acting against their will.

The creative for ‘#TheNakedThreat‘ draws parallels between messages saying explicit images will be made public and traditional ransom notes – which are illegal. AMV BBDO drew on real messages received by domestic abuse victims, particularly the testimonial of Natasha Saunders, whose ex-husband is now serving a 12-year jail sentence.

The creative runs initially as an innovative hack of Cosmopolitan’s Instagram stories from 3pm on 24 September, with audiences being called on to sign a letter addressed to ministers saying they support a change in the law. In addition, Zara McDermott, a victim of image-based abuse herself, will appear on a mobile billboard featuring the chilling ransom note to the Houses of Parliament.

Credits:

Project: The Naked Threat

Client: Refuge

Director of Communications and External Relations: Lisa King

Creative Agency: AMV BBDO

Executive Creative Director: Nick Hulley, Nadja Lossgott

Creative: Jack Smedley

Creative: George Hackforth-Jones

Designer: Mario Kerkstra

Agency Account Team: Anna Covell

Agency Producer: Laura Graham

Project Manager: Daniela Loccissano

Agency Planner: Margaux Revol

Production Company: Black Kite Studios/Ashley Tyas & Michael Humphrey

AMV Interactive: Rhiannon Black

Production Co/Producer: Hannah Ruddleston

Post-production Company: Black Kite Studios

Audio Post-production: String & Tins

Tags: UK, amv bbdo, refuge

: 'Delivery Done Differently'

Agency:

Client:

Date: January 1970

In an effort to reach a wider audience while also connecting with current customers, Shipt and Huge created 8 new ads that highlight how Shipt provides delivery done differently through its 200,000 shoppers.

'Delivery Done Differently' highlights the Shipt Shoppers and illustrates Shipt’s mission to spark connections that show why every person counts.

The campaign includes a playful extension via a Snapchat lens. Stemming from a spot that highlights a paper mache volcano (and the need for the shopper to pick up more paper towels to clean up the mess), users are encouraged to become an erupting volcano.

Credits:

Tags: Europe