How to Make Sure Your Whitepapers Get Read

Talk about whitepapers, and it’s likely to cause eyes to glaze over. That’s because the common perception is that whitepapers are dull and hard to read.

Considering the shift in content consumption patterns and depleting attention spans, it’s common to wonder whether long-form content such as whitepapers fits into today’s content marketing landscape.

But the stats say it all: Seventy-one percent of B2B buyers use whitepapers to research purchasing decisions. Prospects turn to them for in-depth information and to find solutions to specific problems. That means that you should consider adding whitepapers to your content marketing arsenal to showcase your expertise and build trust with your audience.

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