The Importance of Credibility in Business

The Importance of Credibility in Business written by John Jantsch read more at Duct Tape Marketing

In this episode of the Duct Tape Marketing Podcast, I interview Sharon Vinderine, the founder of Parent Tested Parent Approved.

When Sharon Vinderine tried to launch a new baby product, she found that there’s nothing stronger than word of mouth when it comes to marketing to parents. Since founding the Toronto-based company over a decade ago, Sharon has become an in-demand guest on some of the most top-rated programs in North America, and the PTPA Seal of Approval is one of the top three most recognized awards in the U.S.

Questions I ask Sharon Vinderine:

How did the idea for PTPA start?
Was there a model you followed?
What is the process of receiving the Seal of Approval?
What has been the biggest contributor to your success as an entrepreneur?
How does your company make an impact on society?
How have you stayed ahead of your business over the last 13 years as the market has changed?
Started with kids and baby products, where are you today?
Are companies coming to you for a new product or is it more for rebranding?
What are some of the best lessons you’ve in your time in business that have made a real difference for you?

More about Sharon Vinderine:

Like this show? Click on over and give us a review on iTunes, please!

Gusto Logo This episode of the Duct Tape Marketing Podcast is brought to you by Gusto.

Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.

To learn more, go to Gusto.com/tape

from Duct Tape Marketing https://ift.tt/3bOIIQV
via IFTTT

Comments

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...

7 Boring SEO Tasks You Can Automate to Save One Day Per Week

An SEO expert’s day is filled with a plentitude of activities to rank well on Google , starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features. Not to mention having to squeeze the time spent on each task between meetings, conference calls, emails, and urgent projects, which take up a large portion of the week. Before you can even think about finishing less-important SEO tasks, you are already running out of time. The truth is some tasks are too boring to complete at the end of a tiring day. But you can’t leave it on the table to handle some other day, as it will only overshadow other, more important tasks. So, what’s the way out? The good news is advanced online tools can handle your boring SEO tasks, helping you save at least one day per week for creative activities. Here are some of the boring SEO tasks you can automate now and save yourself from performing these tedious activities. 1. Automate SE...

Best Free Online Marketing Guide For Online Entrepreneur

Search This Blog