The Martech Show Episode #2: Insights from the CDP Whisperer

The Martech Show Episode #2: Insights from the CDP Whisperer — and his magical mystery puppet show

The Martech Show Episode #2: The CDP Whisperer

The second episode of The Martech Show is now posted for your viewing pleasure. It was a great honor to have David Raab, founder of The CDP Institute — indeed, the person who defined the customer data platform category — as my guest.

David had just completed the analysis of the latest CDP Institute Member Survey, and he brought along a collection of interesting findings related not only to CDPs but martech architecture and management in general.

One slide that we spent a fair amount of time discussing was this analysis of the obstacles to CDP success — and how they shifted depending on the stage that a company was at in their adoption of a CDP:

David also brought along puppets. And his own puppeteer. The busy bees. The lunatic cow who was udderly upset about the printer not working. A robot appearing over his shoulder that he never quite acknowledged.

I know it’s only our second episode, but this was the most surreal one to date.

Without further ado, here’s Episode #2: ~~Attack of the CDP Clones~~ Insights from the CDP Whisperer…

Join us for the live (virtual) studio recording of The Martech Show Episode #3: From Marketing Ops to Marketing Tops, with special guest Erica Seidel of The Connective Good, a pioneering executive recruiter in the martech industry, on September 18 at 11am Eastern. We’ll be discussing the career paths from martech and marketing operations to the CMO’s chair.

Attend for free here:

The post The Martech Show Episode #2: Insights from the CDP Whisperer — and his magical mystery puppet show appeared first on Chief Marketing Technologist.

from Chief Marketing Technologist https://ift.tt/3lXcck9
via IFTTT

Comments

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...

7 Boring SEO Tasks You Can Automate to Save One Day Per Week

An SEO expert’s day is filled with a plentitude of activities to rank well on Google , starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features. Not to mention having to squeeze the time spent on each task between meetings, conference calls, emails, and urgent projects, which take up a large portion of the week. Before you can even think about finishing less-important SEO tasks, you are already running out of time. The truth is some tasks are too boring to complete at the end of a tiring day. But you can’t leave it on the table to handle some other day, as it will only overshadow other, more important tasks. So, what’s the way out? The good news is advanced online tools can handle your boring SEO tasks, helping you save at least one day per week for creative activities. Here are some of the boring SEO tasks you can automate now and save yourself from performing these tedious activities. 1. Automate SE...

Best Free Online Marketing Guide For Online Entrepreneur

Search This Blog