The Martech Show Episode #3: The Road from Marketing Ops to Marketing Tops (CMO)

The latest episode of The Martech Show is now available for your viewing pleasure.

It was a terrific session, with special guest Erica Seidel, executive recruiter and founder of The Connective Good, along with our sponsoring guest Justin Sharaf, VP marketing at Jahia.

Erica kicked off the show by walking us through the evolving trends she’s been seeing in hiring marketing executives — see the table at the top of this post — as well as some of the trade-offs that companies need to consider when hiring the right CMO.

We then shifted into a discussion about how marketing ops and martech professionals can advance to leading the entire marketing organization. More CMOs are coming from these backgrounds. But while ops and tech pros have some advantages to press, they also face challenges — both real and perceived — in winning these top spots.

Erica shared some terrific advice on overcoming these hurdles, and Justin shared his personal experience on the journey from leading marketing ops and technology at LogMeIn to running of all marketing at Jahia.

As the show’s sponsor, Jahia made a donation on our behalf to Rosie’s Place, a non-profit that provides shelter and support services for poor and homeless women in the Boston area.

Watch the full episode here:

Our next episode will be “Marketing Has a Data Farm: AI, AI, Oh!” with martech superstar Christopher Penn of Trust Insights. He’ll be walking us through real-world examples of AI in marketing today — and debating where the future of AI will take us.

Join us in the live (virtual) studio audience on Friday, October 2, at 11am ET.

The post The Martech Show Episode #3: The Road from Marketing Ops to Marketing Tops (CMO) appeared first on Chief Marketing Technologist.

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