Tips for Creating Meaningful Customer-Focused Marketing

Ask any modern marketing professional, and they’ll tell you: when it comes to growth, delighting existing customers is as critical to success as winning new ones.

It’s now the norm for today’s successful organizations to take a “customer-centric” or “customer-focused” approach to marketing. While my eyes nearly glaze over when I hear these terms (“Of course! Is there any other way?”), this really is the culmination of the inbound flywheel; the stage that turns customers into promoters — in other words, marketing force that helps your business grow.

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