Best Free Online Marketing Guide For Online Entrepreneur

The way that people pay, whether in-store or online, has changed dramatically over the years. Gone are the times when cash paid for everything as, now, there are so many other things for consumers to consider when deciding how they use their hard-earned money such as security, hygiene, convenience, speed and much more. Here we delve into how emerging payment methods are turning into payment solutions, and the impact of Covid-19 on digital payments.   Is cash still a payment player? According to UK Finance , in 2019 cash payments declined by 15% and for the first time ever, over half of payments were made by card. This shows that, despite the pandemic, payment trends were already shifting to cashless or digital. But despite decreasing year-on-year, cash payments were still the second most used payment method last year, accounting for almost a quarter of all payments made. In a Marketing Society webinar about payment methods and solutions, Chris Ford of Blackhawk Network, stated...

Looking into the future of business development, new technology in marketing plays a vital role that is inevitable for companies to ignore. As the head of marketing executive search , we have seen these new applications give companies the ability to interpret different kinds of data to keep themselves competitive and relevant. However, how you implement these insights into the marketing strategy will determine how successful your brand will become. The reality is the online world is quickly developing and consumers are demanding better virtual interactions. Therefore, according to Forbes , volumetric videos are a new tool CMOs need in their toolkit. Over the past few years, augmented reality shopping, virtual concerts, and gaming has redefined how companies will operate the business in the future. It is estimated that “ the global volumetric video market will grow from USD 1.4 billion in 2020 to USD 5.8 billion by 2025 .” While the current major industries fueling the growth of volum...

In addition to our Sunday  App of the Week  feature, we also summarize some of our  favorite B2B sales & marketing posts  from around the Web  each week . We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Work in Crazy Times Some great advice for these crazy times. Great video, Jill Konrath . The Eight Prospecting Paradoxes That Cause Selling Schizophrenia Some paradoxes that will widen your view around how top salespeople think around selling, cold calling, and prospecting. Thanks for the insight, Keith Rosen . New Data Shows an Overlooked Finding Correlates to Sales Effectiveness Compatibility may be the most important, overlooked criteria in hiring sales candidates. Thanks for your thoughts, Dave Kurlan . What’s Driving Your Customer’s Need To Buy? It’s important to understand no just what your customers are wanting to buy, but what is driving their need to ...

Happy spooky-ween 👻 , gals, ghouls, ghosts, and all of you other content-oriented trick-or-treaters! Although the COVID-19 pandemic has put a damper on most of our in-person plans this year, John and I are still trying to make the most of the first holiday of fall. Personally, I've never been a fan of getting dressed up for Halloween. I know that sounds like something akin to blasphemy given that my birthday falls during Halloween week on October 26. Let's just say, however, I got my fill of dressed up at a very early age, thanks to an overly enthusiastic, A+ entertainer of a mother who had an aggressive approach to childhood birthday parties. Still, John and I wanted to celebrate the holiday as best we could during these "whack, Nintendo-hard, 12 Monkeys -like times" with all of you. So, it's with that in mind that we present the following 100% honest episode wherein we set aside all of the things we love about what we do — coaching writers , interviewing s...

The business world is used to seeing size as an indicator of success and security. Heritage is another one. The bigger you are and the longer you’ve been around, the more likely you are to endure. Or rather, that used to be the case. Today, bigger is not necessarily better, and for many companies their size is increasingly becoming something of a millstone. The world around them is changing faster and faster and before they know it, they’ve been overtaken. The legacy issue Why should this happen to companies that have spent years heavily investing in expertise and technologies that were supposed to keep them ahead of the pack? “It’s easy to believe that you’re too big to fail,” warns disruption expert Avid Larizadeh Duggan on McKinsey.com . “Disruptors slowly gain market share while the incumbents fail to see them as threats.” But to explain the larger companies’ inability to compete on a modern stage as myopia is too simplistic. Importantly, Duggan continues: “It could […] be the ...

Want to improve holiday marketing? 31 Halloween social media marketing tips with examples. The post 31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results appeared first on Heidi Cohen . from Heidi Cohen https://ift.tt/2CQ5Vmp via IFTTT

Louis XIII cognac – of the French family group, Rémy Cointreau – has chosen digital experience agency Isobar, of the Dentsu group, to conduct the design and development of its new immersive website and e-boutique. After opening its first shop in Beijing in 2016, followed by London and Xi'an, Louis XIII now offers a similar experience on both the web and its boutiques: a journey through time and culture. This new platform is the first direct result, in France, of the global strategic partnership between Isobar and Salesforce. Isobar is one of only three companies accredited as a Salesforce Platinum Partner in France, which enables it to benefit from in-depth support and to get the most out of Salesforce products. Salesforce Commerce Cloud technology has been implemented on the novel immersive Louis XIII site. It enables the creation of a real journey through time and space around the Louis XIII brand and products. It transcends the simple shopping experience of an online sales s...

The number of Americans listening to podcasts is increasing. Commuters are replacing their playlists with podcasts, and consumers are tuning into online talk shows on the go. The increasing podcast usage has given passionate talkers an opportunity to connect with listeners at an emotional level.  But podcasting is not as easy as just buying a microphone, finding the right podcast hosting, that fits your needs, and setting up your first episode. The hardest part of coming up with podcast ideas is.. ..what to talk about? This is why as a podcaster, you need to put in the time and work into researching the right topic – what your listeners want to hear. Knowing the right subject to discuss and how to discuss it to ensure maximum engagement and zero boredom is a skill every podcaster must develop. I wish it was as easy as searching on Google . (But it’s not.) I understand that this mastery does not come easy. Especially if it’s your first podcast. This is why I have cur...

30-second summary: Recent data from Roku shows that 85% of Americans are now streamers. Making them feel excited about some new CTV app is not a piece of cake but also not totally unfeasible. In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. This may sound spooky enough for a proper Halloween horror story. The market is currently dealing with many potentially brilliant content creators having cold feet when thinking of launching their own CTV channels. Alex Zakrevsky, CEO of Allroll , helps you overcome these fears. In the dark, dark woods of AdTech, Connected TV (CTV) apps are a dime a dozen. This may sound spooky enough for a proper Halloween horror story. In reality, the impressive growth of the CTV market strengthened the competition and endowed it with many “survival of the fittest” features. As a result, the fact that the number of connected TV devices in the US reached 400 million this year, as per Leichtman Research Group, is not that ...

Ethical consumerism is a wave that all FMCG and retail brands need to be on in 2020, and riding it makes a lot of business sense. In 2018, Unilever found that their brands with greater sustainability credentials grew 69% faster than those without. This made up 75% of the company's overall growth. This can be explained by a change in consumer behaviours. A recent IBM study this year found that purpose-driven consumers – those that seek out brands that align with their own set of values – now represent almost half of shoppers. And with 57% of consumers willing to change their purchasing habits to help reduce negative environmental impact, those numbers will continue to grow. Especially as we know from a report by Nielsen that 66% of global consumers are willing to pay more for sustainable brands. Clearly, there’s a big incentive for FMCG brands to move away from traditional retail models and rethink e-commerce within a wider framework of social and environmental values: and digi...

Black Friday is around the corner. This day is regarded as the biggest retail sales day in the US that marks the beginning of the holiday shopping season. And like every year, this year too, people all over the country are eagerly waiting for marketers to set their deals and coupons live for their customers. Traditionally, this was a big day for retailers who would open their shops as early as 5 am and offer great discounts on everything available in their stores. The idea was to kick start the festive shopping seasons when people would buy decorative items and gift products of all sorts to begin the celebrations. But in recent times, with the rise of the internet, this shopping frenzy has shifted online. And marketers in the eCommerce world are rightly taking advantage of this day to drive more traffic to their online stores and boost their sales. However, with so many eCommerce platforms coming up every day, the competition in this field is cutthroat. So if you really want to wi...

30 second-summary: Email is their most important channel to connect with their existing customers The ESP ecosystem is fundamentally disconnected and broken for the email Super Sender. Enterprise marketers need direct access to their customer data to send personalized messaging at scale. MessageGear technology allows marketers to access all of your customer’s data for rapid and highly personalized messaging at scale. The Atlanta-based company works with brands such as Expedia, Home Depot, and Rakuten. Last week at ClickZ’s Marketing Innovation Forum , leading markets gathered virtually to exploring the latest technologies and strategies to harness the power of automation. Nick Zeke Lopez, Director of Product Strategy at MessageGears, shared insights into what is happening in the world of data, issues with Email Service Providers (ESP’s), and how their Customer Marketing Platform has grown to become the only one that can attach directly to a marketers Enterprise Data ...

Is it too early to commit to a New Year’s Resolution? I don’t think so.  When I’m not a video trainer for IMPACT’s clients, I’m coaching group CrossFit classes at a local gym in Cocoa Beach, FL, and you can bet that January is a big month for the gym. But I’m not going to use this article to give you fitness advice; Rather, I’m going to use it to talk to you about what your video strategy should be for your business in 2021.  First, some context:  More than ever, people are ready for the new year. 2020 has been the year we wish we could forget, but will always remember. From a business perspective, it was already hard to be a small business with only around 50% of businesses making it to the five-year mark. And that’s without factoring in COVID-19.  When you do factor in the pandemic, 76% of businesses have been negatively impacted. There are some industries that have thrived though, like home improvement and pet-centric businesses.  2020 has also been ...