B2B Reads: Prospecting Paradoxes, Brilliant Ideas and Ad Fatigue

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

How to Work in Crazy Times
Some great advice for these crazy times. Great video, Jill Konrath.

The Eight Prospecting Paradoxes That Cause Selling Schizophrenia
Some paradoxes that will widen your view around how top salespeople think around selling, cold calling, and prospecting. Thanks for the insight, Keith Rosen.

New Data Shows an Overlooked Finding Correlates to Sales Effectiveness
Compatibility may be the most important, overlooked criteria in hiring sales candidates. Thanks for your thoughts, Dave Kurlan.

What’s Driving Your Customer’s Need To Buy?
It’s important to understand no just what your customers are wanting to buy, but what is driving their need to buy. Great insight, David Brock.

5 Things Preventing You From Executing Your Brilliant Idea
The only way to know if your brilliant idea is a breakthrough is to act on it. Thanks for the advice, Miles Austin.

What Is Ad Fatigue? + How to Diagnose & Cure It
Sick of hearing the same ads over and over again? So are your customers. Thanks for your insight, Chris Uzzo.

How to Lead a Digital-Oriented Sales Strategy
A look at how to approach one of the biggest 2021 annual planning topics. Great read, EJ Zhang.

7 Reasons Why You’re Missing Cross-Channel Marketing Opportunities
Many companies are struggling with cross-channel marketing, here are some ways you might be missing out. Thanks, John Rampton.

Lead Nurturing Campaigns | 6 Tips From a Small, But Mighty Marketing Team
Some great ways to nurture your leads. Thanks for the tips, Samantha Poblete.

When Should I Stop Nurturing a Lead?
There’s no set number of emails that’s the right duration for a nurture program, but you should continue nurturing as long as you have content to send. Thanks for your thoughts, Howard J. Sewell.

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