Skip to main content

Part 2: A Dedication to the Marketing Specialists Waiting to Press Send

I’m curious: for those reading this blog, how many of you…

  • Are a one-person email team at your current company (or have been in the past)
  • Have imposter syndrome when it comes to your email skills
  • Know just enough coding to get by, but not enough to not totally break something
  • Are terrified when you press “send” or “schedule” every single time

If you relate to any or all of the above points, you’re in the right place. I myself have felt every single thing (and more)—I’ve been on both sides of an email team, as an email marketer myself and as a marketing specialist anxious to get an email out the door. I’ve spent so much time worrying about breaking something, but trying anyway so I can get my campaigns to market faster—without bothering my developers.

To all the marketing specialists out there: email may be part of your role, but only one of many things you’re responsible for. You don’t have time to learn the ins and outs of code, but still need to be responsible for creating great, on-brand emails. But how do you do this? So much time goes into creating a single email. In fact, most marketers take 2 weeks to take an email from conception to sending. And if you have multiple people involved in reviews and approvals? Forget it. And again, email marketing is only one of your responsibilities.

Your current solutions just aren’t cutting it

Sure, you could use the WYSIWYG editor in your ESP, but that can be challenging on its own and can lead to broken code. You really need a solution that lets you:

  • Utilize pre-tested templates to quickly build emails—without having to touch any code.
  • Protect your developer’s carefully crafted code—and your brand reputation. No off-brand emails!
  • No lengthy set up or implementation process. (Who has time for that?)
  • Be able to test and get feedback in one centralized spot. No more hopping back and forth between tools.

But a solution like that just doesn’t seem to be out there. What’s a marketing specialist like you to do?! I have great news: There IS an easier way, and there IS a tool out there that exists! 🤩

With Visual Editor in Litmus Builder, you can do exactly that.

But how?? I’m going to break something!

No you aren’t! I promise. Visual Editor is literally built to ensure that doesn’t happen. You can:

  • Edit text, images, calls-to-action, and links
  • Duplicate or remove sections (like items in a list)
  • Move sections of your email up and down

… all without touching any code at all. And if you accidentally delete or duplicate a section, you can undo that change, too. Plus, you can quickly instantly test your email—previewing it in popular clients; verifying links, images and tracking; and more to ensure a great brand experience. You can even loop teammates in for feedback and approvals in one centralized spot.

It seems too good to be true

Does THIS seem too good to be true?! 👇

Okay, it probably does, it is pretty amazing—but it’s real and available for all Litmus accounts. Gone are the days of worrying about breaking something in your email’s code, or waiting and waiting to get an email out the door. You can feel empowered to create your own pixel-perfect emails in Visual Editor. I know I do, and you can take my word for it, right?

Super interested in Visual Editor, but wondering how the rest of your team would feel about it? Check out our previous post from a marketing manager, and keep an eye out for our next post from a developer’s point of view.

The post Part 2: A Dedication to the Marketing Specialists Waiting to Press Send appeared first on Litmus.



from Blog – Litmus https://ift.tt/31zDXXt
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

10 Digital Marketing Tips and Tricks from Top Brands

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers want . Today, with the increase in tools such as analytics and digital marketing software, it is far easier to guess — nay, estimate — customer behavior… and cater to it! Online marketing has enabled businesses to gain treasured insights to customers’ minds. When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth. These digital marketing approaches wi...
48 comments
Read more

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...
12 comments
Read more

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...
8 comments
Read more