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Smartpod UX Design Changes

Who Are Smartpod

Smartpod builds multi-purpose smartpods to meet all requirements from education, retail, leisure to commercial sectors. You can choose the size, external and internal finishes and Smartpod will build it so that it is bespoke to you. As they would say “you design it.. we build it”

What they wanted

When the team at Smartpod approached Fifteen, they were essentially looking for us to freshen up their website and make them more conversional. They also wanted to include more pages on their website to discuss their offering in better way, which will evidentially drive more traffic to their website.

What we did

The top menu bar

On this section, the initial navigation bar had white text and a transparent background. This made it very hard to read against the header images on each page. After scrolling down, the navigation bar became solid black with white text. This was much more affective and clearer to read. Additionally on the scroll there was also a “call now to speak to one of our team” call to action. Once the user clicks on the CTA the number would appear as shown below.

Our recommendations for this section was to change the navigation menu to black with white text throughout the site. This would make it easier for the user and ensure page titles would not get lost on the pages with clashing header images. We also recommended pulling out the CTA number, rather than having an hover state. This would reduce the effort for the user and would be a more efficient way to get in touch, making it easier and quicker for the user.

Lastly for this section, we changed the layout of the page titles. At the time the Smartpod types were put into a collective category titled “Smartpods”. To make this easier and more clearer for the user our advice was to separate the Smartpod types as individual menu items. We then extended the different types by putting them into categories such as Education, Retail, commercial and Leisure. We then included the individual pod types in a dropdown below the category title. This ensured that the user would be able to find exactly what they were looking for in a more orderly way.

Content

Initially, the content included on the inner pages wasn’t a lot to say the least. The pages were missing a great deal of information that would defiantly benefit the website. Smartpod is an extremely visual brand and having the opportunity to incorporate more images where possible would defiantly make the pages stand out more for the user. For best practice we wanted to ensure that pages were filled with relevant, unique content about each type of pod. This would encourage google to rank each page higher in Google search, which would then bring in more customers and future sales.

Conversion

In the beginning, the conversion rate on the website was almost none existent. Prompting the user with an adequate amount of opportunities to convert was vital. This was achieved by incorporating a number of touch points into the website. For example having a phone number in the navigation menu will be a clear indicator to get in touch and make it easier for the user when landing on the homepage. Another addition was to add a contact form into the header on the homepage. This would just be another way for the user to get in touch to enquire about a product.

With that being said, if the user wasn’t to land on the homepage and instead landed on the ‘Breakout Pod’ page for example – we have included a get in touch form within the footer section of the inners pages. This is a repeated element across the website to ensure that there are enough touch points available for the user regardless of where the user goes. We have included the form in the footer as we wanted to tell a story throughout the pages first. Once the user lands on a page, they will see the page title and introduction text. They will then have a featured section with an image and text. As the user makes their way down the page these elements will be repeated, by also including clear call to actions. Finally, after the user has read all the information about a specific product, they will then see the get in touch form at the bottom of the page. This will encourage the user to want to find out more.

The Results

In addition to the website changes we also obtained social media work for them. Using the style from the new designs on the website, we pushed these across onto social media. The social media work has been very successful and is driving roughly 70% of website traffic. Smartpod have received 182 email clicks, phone clicks and form submissions in September from Facebook and Instagram alone. They have also gone from 1 lead every 2-3 days to 5-6 leads every day now.

Working on this project was a pleasure and the end result was fantastic. The team at Smartpod were very happy to see their new website changes go live and we were more happy to work alongside them.

If you would like to find out more about our web design and build services or are interested in digital marketing, contact us today. We’ll supercharge your website and maximise your visibility.

The post Smartpod UX Design Changes appeared first on Fifteen.



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