Skip to main content

The Martech Show Episode #5: Avoiding Bias and BS in AI and Machine Learning

How Bias Creeps Into AI and Machine Learning in Martech

Okay, the original title for this episode was, “Marketing Has a Data Farm: AI, AI, Oh!” — the kind of whimsical play on words that amuses me to no end. (I know, my bar for self-amusement is pretty low.) We intended to discuss how marketing is harnessing its troves of data through real-world examples of AI and machine learning models.

However, with Christopher Penn, co-founder and chief data scientist of Trust Insights as our editorial guest — and a true expert on the subject of AI and machine learning in marketing — I let the conversation drift to topics that Christopher felt particularly passionate about:

  1. How to detect BS in AI sales pitches from martech vendors.
  2. The many ways in which bias can slip into machine learning — and the terrible consequences that can happen when it does.

These are both important issues, and Christopher did an excellent job explaining different kinds of AI/ML bias and how they can creep in. One of the examples he shared was particularly eye-opening. Don’t let your brand accidentally end up featured in a presentation that way.

Christopher also shared solid advice for marketers concerned about losing their jobs to AI.

Cuspera sponsored this episode by making a donation to World Central Kitchen on behalf of the show. (Thank you!) Founder and CEO Subbu Vempati joined us for the second half of the discussion.

Here’s the full show:

This Friday, we’ll be recording The Martech Show Episode #5 — 5 Martech Trends for the Decade Ahead: The Agency View featuring Jason Baldwin, head of product management at WPP. Jason and I have been collaborating on a “Martech 2030” project, part of which was shared in my opening keynote at the MarTech Conference this past week. We’ll dig into what these trends mean for the future of marketing agencies.

Come join us in the live (virtual) studio audience and ask Jason and myself questions on this topic. It will be a lively discussion, I’m sure.

The Martech Show Episode #5

The post The Martech Show Episode #5: Avoiding Bias and BS in AI and Machine Learning appeared first on Chief Marketing Technologist.



from Chief Marketing Technologist https://ift.tt/36RxVVK
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...
11 comments
Read more

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...
8 comments
Read more

7 Boring SEO Tasks You Can Automate to Save One Day Per Week

An SEO expert’s day is filled with a plentitude of activities to rank well on Google , starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features. Not to mention having to squeeze the time spent on each task between meetings, conference calls, emails, and urgent projects, which take up a large portion of the week. Before you can even think about finishing less-important SEO tasks, you are already running out of time. The truth is some tasks are too boring to complete at the end of a tiring day. But you can’t leave it on the table to handle some other day, as it will only overshadow other, more important tasks. So, what’s the way out? The good news is advanced online tools can handle your boring SEO tasks, helping you save at least one day per week for creative activities. Here are some of the boring SEO tasks you can automate now and save yourself from performing these tedious activities. 1. Automate SE...
1 comment
Read more