Thinking About Starting a Branded Podcast? Read This First

B2B marketing has changed considerably in the past two decades due to a wide range of new “must-have” marketing platforms — from Facebook to TikTok and beyond. You’ve likely deployed many of them. But have you considered branded podcasts?

Branded podcasts give companies several advantages, including a new way to bond with consumers through interesting audio episodes on niche topics. This shared-interest content delivered on a regular schedule helps strengthen the bond.

Podcasts emerged in 2003 in the form of audio stories delivered directly to iPods, hence, the name “podcast” — a mashup of iPod and broadcast. Today, podcasts are a series of audio files that people can listen to anywhere on any device. Another thing that’s different is the sheer number of podcasts available.

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