What is StackAdapt and How is it Used?

As more and more content becomes made for mobile, native advertising is predicted to become a multi-billion dollar industry. Based on its effectiveness, native advertising is quickly becoming as popular — if not more popular — than traditional display advertising.

Native advertising is branded content that matches the platform on which it appears. That means that though your ad appears on a website, it’s made to blend in with that website by matching its design and consistency.

Banner blindness, or when a site visitor ignores site banners, is a big issue for marketers these days. According to HubSpot, this is usually done to avoid interacting with an ad that disrupts the user experience. Another reason site visitors ignore ads is because, well, they look like ads.

Native advertising helps address this issue — 64% of digital display ads are now native.

StackAdapt, a native advertising platform, can help you with your native advertising efforts. Here, we’ll take a look at StackAdapt, how it works, and more.

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