Why YouTube Marketing Should Be Part Of Your Digital Strategy

By now, it’s tough to deny the power of YouTube marketing. The site that was most known for (at least initially) funny cat videos is now an essential tool for digital marketers. In fact, according to HubSpot’s “State of Inbound (Marketing)” report, nearly half of all marketers plan to add YouTube to their marketing strategy over the next 12 months.

One of the reasons is YouTube’s reach. According to Statista’s most recent study, YouTube has 2 billion users worldwide. It remains the internet’s second-largest search engine. The only social network that has more monthly active users than YouTube is Facebook.

YouTube can also help improve your SEO and overall brand presence. It allows you to present unique content that's easy for viewers to consume and share.

I recently helped optimize the YouTube channel of one of our clients. The channel was left untouched for years. Videos posted years ago didn’t have descriptions, tags, end screens, cards, or SEO optimization. So, I wanted to see what could be done to breathe some new life into this old channel and if it could become a part of our client’s YouTube marketing strategy going forward.

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