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7 Best B2B Website Designs of 2020

7 Best B2B Website Designs of 2020

Does your B2B website reflect how you feel about your company and the widespread usage of your product or service? And does it do so in a way that makes people want to visit your site again and again? B2B marketing and websites don’t have to include boring, conservative design elements — industry professionals are people, too, and wouldn’t you rather navigate through a website that was visually appealing and catered to your user experience?

Websites are often a potential buyer’s first impression of you, and according to HubSpot, traditional B2B websites tell potential customers three things: “who we are, what we do, and how we help.”

Customers in search of a solution don’t want to scroll through websites that don’t get to the point quickly. After helping several B2B clients create websites that have achieved their desired results, we believe successful B2B sites should do the following:

  • Provide a pleasing visual/user experience
  • Answer questions
  • Function across multiple platforms (mobile, desktop, tablet)
  • Have quick load times
  • Captivate attention/combat short attention spans


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