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B2B Reads: Broetry, Persuasive Writing, and Apology Emails

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

How to Cultivate a Data-Driven Marketing Team
Understanding data can be a necessary evil for marketers, here’s how to build the best team for  the job. Thanks for the tips, Pamela Vaughan.

How to Grow Your Professional Network in the Digital-Only Era
Networking in today’s world has become more and more difficult without in-person events. Thanks for the advice, Ashley Friedlein.

Why You Should Avoid the Broetry Writing Trend
A closer look at “broetry” and why you should probably avoid it. Thanks for your thoughts, Carina Rampelt.

The New Rules for Networking in the Pandemic
Some helpful tips on how to get the most out of your digital networking during the pandemic. Thanks, Ray A. Smith.

Understanding the “Non-Rational” Dimensions of B2B Buying
A look at behavioral economics and its impact on B2B Buying. Interesting read, David Dodd.

Persuasive Writing Techniques: A Step-By-Step Approach
Using the ‘PEEL’ technique to make good arguments in your writing. Great tips, David Masters.

Do I Need to Send an Apology Email Because of This?
It can be hard to know when to send an apology or correction email when you make a mistake in your email marketing campaign. Thanks for the advice, Chas S. White.

Are You Ready to Be Coached?
A look at the benefits of executive coaching, and whether or not it’s something you should consider for yourself. Thanks, Brenda Steinberg.

A Simple Diagram to Determine, “Should This Be a Meeting?”
Great diagram that might help you save some time and not waste a meeting via NOBL.

How Sales Professionals Can Provide Value Even in an Automated Landscape
With AI becoming more and more prominent in today’s world, it can be hard for salespeople to prove their value, but here’s why salespeople will always be necessary. Thanks for your thoughts, Dave Mattson.

The post B2B Reads: Broetry, Persuasive Writing, and Apology Emails appeared first on Heinz Marketing.



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