Skip to main content

B2B Reads: Broetry, Persuasive Writing, and Apology Emails

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

How to Cultivate a Data-Driven Marketing Team
Understanding data can be a necessary evil for marketers, here’s how to build the best team for  the job. Thanks for the tips, Pamela Vaughan.

How to Grow Your Professional Network in the Digital-Only Era
Networking in today’s world has become more and more difficult without in-person events. Thanks for the advice, Ashley Friedlein.

Why You Should Avoid the Broetry Writing Trend
A closer look at “broetry” and why you should probably avoid it. Thanks for your thoughts, Carina Rampelt.

The New Rules for Networking in the Pandemic
Some helpful tips on how to get the most out of your digital networking during the pandemic. Thanks, Ray A. Smith.

Understanding the “Non-Rational” Dimensions of B2B Buying
A look at behavioral economics and its impact on B2B Buying. Interesting read, David Dodd.

Persuasive Writing Techniques: A Step-By-Step Approach
Using the ‘PEEL’ technique to make good arguments in your writing. Great tips, David Masters.

Do I Need to Send an Apology Email Because of This?
It can be hard to know when to send an apology or correction email when you make a mistake in your email marketing campaign. Thanks for the advice, Chas S. White.

Are You Ready to Be Coached?
A look at the benefits of executive coaching, and whether or not it’s something you should consider for yourself. Thanks, Brenda Steinberg.

A Simple Diagram to Determine, “Should This Be a Meeting?”
Great diagram that might help you save some time and not waste a meeting via NOBL.

How Sales Professionals Can Provide Value Even in an Automated Landscape
With AI becoming more and more prominent in today’s world, it can be hard for salespeople to prove their value, but here’s why salespeople will always be necessary. Thanks for your thoughts, Dave Mattson.

The post B2B Reads: Broetry, Persuasive Writing, and Apology Emails appeared first on Heinz Marketing.



from Blog – Heinz Marketing https://ift.tt/354Rs3A
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...
12 comments
Read more

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...
8 comments
Read more

7 Boring SEO Tasks You Can Automate to Save One Day Per Week

An SEO expert’s day is filled with a plentitude of activities to rank well on Google , starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features. Not to mention having to squeeze the time spent on each task between meetings, conference calls, emails, and urgent projects, which take up a large portion of the week. Before you can even think about finishing less-important SEO tasks, you are already running out of time. The truth is some tasks are too boring to complete at the end of a tiring day. But you can’t leave it on the table to handle some other day, as it will only overshadow other, more important tasks. So, what’s the way out? The good news is advanced online tools can handle your boring SEO tasks, helping you save at least one day per week for creative activities. Here are some of the boring SEO tasks you can automate now and save yourself from performing these tedious activities. 1. Automate SE...
1 comment
Read more