Skip to main content

FairPrice creates ‘the perfect Christmas meal’ in new spot

You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re talking about Singapore-based grocery giant NTUC FairPrice’s Christmas campaign.

FairPrice has launched its Christmas campaign based around five characters and their journey to creating a Christmas meal. 

Tapping on influencers from YouTube channel Wah!Banana, each of the five characters are based a Christmas shopping archetype.

There is ‘The Merry Maker’, an organiser, ‘The Classic Buddy’ who loves Christmas food, ‘The Easygoing Pal’ nonplussed about celebrating Christmas, ‘The Super Local’ who loves local food and ‘The Trends Guru’ tuned to the latest trends.

Lynn Chong, deputy director for channel marketing for FairPrice’s retail business, noted that shopping for Christmas dinner is one of the highlights of the festive season and as such it was the perfect moment to showcase all the services that FairPrice has to offer. 

“This redefines the supermarket experience and also demonstrates our unrelenting commitment to innovation and customer-centricity,” she says.

The campaign, created by Havas and Iris, has also created Instagram filters, Spotify playlists and quizzes to allow viewers to find out which character they belong to.

“The Christmas period is one of the busiest times of the year for a supermarket and to cut through the noise we were keen showcase FairPrice’s diverse offering in a quintessentially local and entertaining manner that would resonate with shoppers,” adds Angela Lee,  associate director and account lead for FairPrice.

“The launch film is indeed striking a fun chord with consumers, going by rising views, and we hope it continues to bring smiles to end a rather tough year.”



from News https://ift.tt/3fR9IBp
via IFTTT

Comments

Popular posts from this blog

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...

7 Boring SEO Tasks You Can Automate to Save One Day Per Week

An SEO expert’s day is filled with a plentitude of activities to rank well on Google , starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features. Not to mention having to squeeze the time spent on each task between meetings, conference calls, emails, and urgent projects, which take up a large portion of the week. Before you can even think about finishing less-important SEO tasks, you are already running out of time. The truth is some tasks are too boring to complete at the end of a tiring day. But you can’t leave it on the table to handle some other day, as it will only overshadow other, more important tasks. So, what’s the way out? The good news is advanced online tools can handle your boring SEO tasks, helping you save at least one day per week for creative activities. Here are some of the boring SEO tasks you can automate now and save yourself from performing these tedious activities. 1. Automate SE...