Skip to main content

How to Create a Top Level FAQ Page

Don’t leave your customer unsure, or they’ll go elsewhere. The same applies to search engines. One way to prevent this from ever happening is by creating and full optimizing an FAQ page. A properly done FAQ page provides both the search engine and your customers with all the answers they could possibly need from your brand.

Why Should You Create an FAQ Page?

  1. It’s a great way to improve your site’s internal linking.
  1. It shortens your customers buying journey as they are able to find all the answers to their questions.
  1. If your FAQ page is done correctly it should decrease your customer support teams workload.
  1. It instantly builds trust as it covers shipping processes, return policies and shows complete transparency.
  1. Allows you to potential capture more of the search visibility opportunities.
  1. You can showcase your businesses competitive advantages which creates a more effective sales funnel.

How to Find The Questions to Answer

There are lots of SEO tools out there which can show you the types of questions people are searching in Google. Additionally, there are also tools that can monitor both Reddit and Twitter questions.

Possibly the most useful resource for you will be your customer support team. They know exactly what customers normally ask in direct relation to the company.

It’s important to also use questions that you can optimise to further your organic ranking.

FAQ Schema

Having a solid FAQ page has many benefits especially because Google loves featuring clear and concise answers. There’s even a separate FAQPage Schema created purposefully for this type of content format. Not only does your page stand out in the SERPS but it also makes Google further understand your FAQ page.

Internal Linking within your FAQ

Each answer within your FAQ is further pushing your customer down the sales funnel and therefore plays a huge part in the customer journey. By adding internal links within questions you’re not only ensuring the customer journey is continued but you’re also choosing where to take them.

Usually, we use internal linking for SEO purposes, however, this time the priority is on user intent. You have to consider what the next steps the customer might want to take once discovering the answer.

Focus on The Structure

Your FAQ should facilitate for users that search and those that browse and therefore should include search field suggestions. Additionally, it needs to be visually pleasing with clear categories and subheadings.

To maximise user experience, anchor links are a critical feature for an FAQ page. They allow users to effortlessly jump to the suitable or desired section. 

Monitoring, Tracking & Analyzing your FAQ Page

WordPress has a wide variety of FAQ plugins that can report on the following:

  • The most popular searches
  • The section of site or product feature which caused the most user confusion
  • User searches that you didn’t have the answer for

To better understand the role of your FAQ in the sales funnel you need to track the paths of your users. Including how they got to your FAQ and where they went next.

There are also plugins that allow your customers to leave feedback on how helpful an answer was. This is extremely useful for knowing what areas lack and being able to improve and meet the needs of your users even more.

The FAQ page is an amazing SEO and UX feature that plays a key step in the buying journey. Not only is it a way to further your sitemap but it’s also an effective way to lead your customers to specific areas of your site.

A key part to remember to do is monitor and analyze your FAQ page. This is going to help you create more specific answers, a better user experience and a complete solid FAQ page. Contact us to find out we can help improve your site.

The post How to Create a Top Level FAQ Page appeared first on Fifteen.



from Blog – Fifteen https://ift.tt/3p3ef7P
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

10 Digital Marketing Tips and Tricks from Top Brands

There is no doubt that digital marketing or online marketing is crucial when it comes to the success of any business no matter what industry you are in. Unlike the past where businesses used traditional advertising, today, they are not as effective as online advertising and this has pushed many businesses to adopt online advertising to reach customers. Online marketing is the way to go if you want to reach and create a connection with customers. Gone are the days when it was difficult to understand what customers want . Today, with the increase in tools such as analytics and digital marketing software, it is far easier to guess — nay, estimate — customer behavior… and cater to it! Online marketing has enabled businesses to gain treasured insights to customers’ minds. When implemented in the right way, digital marketing will enable your business to target and reach its customers, classify new ones, increase sales, and experience lasting growth. These digital marketing approaches wi...
48 comments
Read more

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...
12 comments
Read more

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...
8 comments
Read more