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Is Sales Engagement the Most Important Platform in your Marketing Stack?

By Sheena McKinney, Executive Assistant & Operations Specialist at Heinz Marketing

Our own Josh Baez, Client Engagement Manager, recently joined Jim Obermayer, outgoing president of The Funnel Media Group for a great conversation on SLMA Radio entitled: Is Sales Engagement the Most Important Platform in your Marketing Stack?

Lack of sales lead follow-up is a plague on B2B Companies.  Maybe, just maybe, a Sales Engagement Platform will solve the sales lead follow-up nightmare.  Marketing managers should listen to this podcast.

Listen in and enjoy!

If you’d like to download and save the recording, here you go (you’re welcome).

About Josh Baez

Having worked with dozens of companies across multiple industries, Josh brings his creativity, expertise, and fresh perspectives to every situation. From go-to-market plans to ABM programs, Josh thrives on rolling up his sleeves to help each of his unique clients uncover their buyers’ needs, develop competitive content and messaging, and orchestrate campaigns across channels and audiences to generate revenue with precision. Josh believes marketing isn’t solely about generating leads, but more so about crafting meaningful engagement experiences that – in turn – create long-term, loyal customers.

Heinz Marketing’s Online Sales Pipeline Velocity Calculator

Our Sales Pipeline Velocity Calculator helps you identify how fast qualified opportunities are moving through the sales funnel. Our calculator will calculate the pipeline velocity for you using the data points you provide.

Heinz Marketing Demand Generation
 Heinz Marketing’s proven, buyer-centric demand generation programs take into account the unique nature of your business, customers, and industry – applying proven best practices to create a repeatable, scalable engine of qualified opportunities and long-term pipeline. Our approach covers strategy, design, and execution – including online and offline efforts that align buyer intent with your sales process to increase both immediate and long-term conversion yield.

This first appeared on SLMA Radio.com hosted by James Obermayer of the Sales Lead Management Association which is a program on the Funnel Radio Channel.

Funnel Media Group, LLC

 

The post Is Sales Engagement the Most Important Platform in your Marketing Stack? appeared first on Heinz Marketing.



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