Skip to main content

Vayner Media... for its APAC acceleration: The Drum editorial team’s best of 2020

It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors.

 

While independent agency Vayner Media is often thought of in the same breath as its famous founder Gary Vaynerchuck, when the company branched out in APAC last year, it did so on its own merit. By the end of 2019, the company had just over 20 staff, helmed by APAC head Avery Akkineni, and it was making a steady but respectable pace in previously uncharted Asia via its first office in Singapore. At the end of 2020 – a year in which many businesses were reducing headcount – the Vayner Media APAC business had over 115 staffers on its books, showing a significant period of growth over the year.

After securing former GoJek creative lead VJ Anand in November 2019, the agency quickly ramped up its creative team and offering to service a growing number of new client wins. During 2020, the agency has launched notable campaigns for clients including Subway, SK-II, Oppo, Tipco and Prudential.

In a bold and arguably meta marketing move, Vayner’s campaign for Subway played on the idea that it cut corners and budget in its marketing to bring consumers more value. Outdoor ads were only halfway filled, saying it only paid for half the ad, while online marketing claimed no copywriters were used against lo-fi, powerpoint produced ads and hashtags such as #lessmarketingmoremeat.

As the agency moves into a new year, it is hiring roles into new markets, such as Indonesia, as it continues its growth trajectory across the region.

 

We’ll be celebrating all our favorite things about 2020 on thedrum.com between now and early January. Keep an eye on our New Year Honors hub to read more.



from News https://ift.tt/37YhZB7
via IFTTT

Labels

Labels:

Comments

Post a Comment

Popular posts from this blog

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...
10 comments
Read more

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...
7 comments
Read more

How to turn your customer feedback into a driving force for your product

30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms. Negative customer feedback is especially precious as, if handled properly, it helps businesses grow and offer better service. Social media can help you build a positive brand image, you just need to engage with people mentioning your brand and start building relationships with influential figures in your field. Businesses tend to think that it’s better to get no reviews than to get bad ones. We at SE Ranking, have an opposing view – for us, customer feedback is always a blessing, be it positive or negative. We have developed a system of collecting, processing, and responding to user reviews that is beneficial both for us and our customers. Over the years, we’ve built an engage...
Post a Comment
Read more