Skip to main content

Facebook extols personalized ads with creative push ahead of Apple changes

You may not be anywhere near the office water cooler right now, but we still want to spotlight creative that should be on your radar. Today, we look at Facebook’s very public defense of personalized advertising ahead of a privacy update from Apple, in which the social media giant says ‘Good Ideas Deserve to be Found’.

Facebook is injecting some pizazz into its online marketing business by launching a glossy, upbeat campaign designed to illustrate how it can ‘bring to life how personalized ads level the playing field’ for small businesses during a time of hardship.

Andrew Stirk, Facebook’s head of brand marketing, concedes that online advertising can be a ”pretty dry topic” at the best of times, prompting the social network to dive off-piste with ’Good Ideas Deserve to be Found’.

Featuring exotic locales and glamorous people, all set to a catchy beat, the spot documents thriving small businesses that have embraced digital advertising, with an expansive TV, radio and digital campaign encouraging participation through a custom Instagram sticker and use of the #DeserveToBeFound hashtag on Facebook.

Inspired by a desire to support small businesses in a time of need during the pandemic, the campaign is described as a means to ”help people understand how the personalized ads they see help them discover new things they love and support businesses in their community”.

Specific case studies include handbag and luggage specialist House of Takura, with its founder Annette Njau waxing lyrical about the benefits of digital advertising.

Scratching beneath this glossy veneer however, it has been suggested Facebook may have an ulterior motive behind this flurry of activity – namely to draw attention to Apple’s planned iPhone update, which threatens to upend the entire mobile advertising sector as advertisers lose the ability to track and gauge the performance of their ads.

Central to this change will be the surfacing of an advertising ID privacy tool to the front and center of users’ phones, allowing individuals to easily opt-out of the data-sharing system and taking their advertising potential with them.

Facebook has been up in arms about these changes for months, decrying Apple’s move to anyone who will listen in the fear that a seemingly inexhaustible well of ad revenues may be about to dry up.

Harnessing all channels available to it, Facebook launched a print ad campaign towards the end of last year in which it put in black and white arguments suggesting small businesses and content creators will also lose out.

Apple’s nuclear bomb is scheduled to detonate in early spring, after which Facebook will be forced to resort to a prompt pleading with users to share their information to access a ’better ads experience’.

Mindful that this alone is unlikely to inspire many, today’s big budget ad extravaganza could be interpreted as a timely spur for users to respond positively to the pending prompt.

Dismissing such suggestions, Stirk insists that Facebook’s actions are entirely altruistic, urging skeptics to please think of struggling small businesses. He said: ”There is a degree of urgency in the fact that... small businesses are hurting right now.”

In tandem with the creative campaign, Facebook has also simplified its Ads Manager dashboard, enabled restaurants to provide more information about their dining experiences and introduced more information about personalized ads in Facebook’s Business Resource hub and Instagram’s Professional Dashboard.



from News https://ift.tt/37KKNN5
via IFTTT

Comments

Popular posts from this blog

Keala Kanae – Net Worth, Courses, Scam?

Keala Kanae net worth : Keala Kanae is an internet marketer with a net worth of approximately $3 million dollars. Digital marketing seems like a perfect way to make money from home at this time when the world hits a global pandemic. There are tons of internet gurus to teach you how to make a 6-figure income monthly. Take it from Keala Kanae of Fullstaq Marketer – the same guy behind AWOL Academy. At the same time, you’ve heard some reviews from past customers before and would like to know whether diving with Kanae is a good idea. Is it worth the time, effort, and investment with him? Will your expertise and income expand given the tricks mentioned in their books? Keala Kanae Net Worth According to Forbes and Huffpost , Kanae earned his first $1 million in AWOL’s first year. In 2017, his net worth grew to a massive $30 million. Keala Kanae’s net worth is somewhere between $30 million to $50 million. Who is Keala Kanae? Probably you’ve come across his ads on Facebook and YouT

Will Durex’s rebranded packaging help solve its biggest challenge?

Durex, the leading condom brand from Reckitt, recently announced its rebranded packaging for the Singapore market. The Drum spoke to Durex Singapore marketing director Justin Lee about how this refresh will reinvigorate its marketing. The new packaging includes new labels, colours and designs of the range as well as new navigation icons to help shoppers make a better choice. As a part of the month-long campaign, the condom brand will also be making its fit guide available on Shopee’s Durex official store. Having started in the UK , the rebranding is being rolled out gradually to countries worldwide and is now available in Singapore, informs Justin Lee, marketing director of Reckitt Singapore in an exclusive chat with The Drum. He elaborates on how with the new packaging, the brand hopes to find a solution to its biggest challenge: “of debunking reasons for not wearing a condom and normalizing this habit amongst the consumers.” The rebranding is part of Durex ’s year-long initiative

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur