Welcome to The Drum’s Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe.
Scroll through the latest work from the likes of Dazn, KFC, Burger King, NHS and more, then click through to the global Creative Works site and see what stands out.
For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favorite.
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: 'Get Home Safe '
Agency:
Client:
Date: March 2021
Presently, if employees jump into a taxi to get home before 9pm, this is viewed as a taxable benefit.
And so, concerned the rule may discourage bosses from keeping staff safe, the Institute of Practitioners in Advertising (IPA) is lobbying the UK government, calling on it to amend the HMRC rule that tax taxi expenses.
Creature London has spearheaded the 'Get Home Safe' campaign, in response to the death of Sarah Everard, who went missing while walking home from her friend's house in South London.
The first iteration of the creative appeared via an open letter to businessses in national newspapers this week, with more to follow.
150 ad agencies have signed the letter so far, including BBD Perfect Storm, Carat UK and Ogilvy.
IPA director-general Paul Bainsfair said: “The IPA is supporting this initiative because it is time for HMRC to look at the anachronistic rules that currently apply to employees taking taxis home. We feel delighted that so many members feel the same and are looking forward to engaging with Government on this issue.”
Credits:
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: 'Doghouse'
Agency:
Client:
Date: March 2021
Unless you've been living under a rock, you will have heard of Clubhouse - the 'invite only' audio-based social media platform. Once in, users can jump between different chats, on different subjects, sharing their thoughts on all kinds of discussions. And, you can even... adopt a pooch.
Aptly named 'Doghouse' Mars-owned Pedigree is continuing its mission to use technology to give abandoned dogs new homes. With half the world's dogs presently homeless, last year, it used Zoom to find them their forever homes.
Encouraged by the success of 'Dogs on Zoom' Pedigree reached out to Clubhouse, which welcomed 20 adoptable dogs into its chatroom over the weekend (20 March) to raise awareness of the mental, emotional and physical benefits of pet companionship.
Participants in each 'room' were able to click on the dogs’ profiles, learn about them and find out where they can adopt them from, with Pedigree covering adoption fees.
Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Peter Kain
Executive Creative Director: Gianfranco Arena
Associate Creative Director: Matthew Low
Associate Creative Director: Kristin Clark
Junior Copywriter: Nikki Simon
Junior Art Director: Samantha Spellman
Exec Producer: Amy Wertheimer
Head of Interactive Production: James Young
Senior Producer: Danielle Amico
Influencer Manager: Lucy Bennett
Music Producer: Katie Theobalds
VP, Head of Innovation: Vishal Dheiman
EVP, Senior Account Director: Sally Nathans
SVP, Account Director: Liz Maini
Account Executive: Chelsea Berk
Group Planning Director: Annemarie Norris
Comms Planning Director: Brian Brydon
Business Affairs Manager: Shelly Bloch
Production Company: BBDO Studios
BBDO Studios Director: AJ Rowe Jr
Editor: Brad Go
Sound Mixer: Corey Bauman
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Peter Kain
Executive Creative Director: Gianfranco Arena
Associate Creative Director: Matthew Low
Associate Creative Director: Kristin Clark
Junior Copywriter: Nikki Simon
Junior Art Director: Samantha Spellman
Exec Producer: Amy Wertheimer
Head of Interactive Production: James Young
Senior Producer: Danielle Amico
Influencer Manager: Lucy Bennett
Music Producer: Katie Theobalds
VP, Head of Innovation: Vishal Dheiman
EVP, Senior Account Director: Sally Nathans
SVP, Account Director: Liz Maini
Account Executive: Chelsea Berk
Group Planning Director: Annemarie Norris
Comms Planning Director: Brian Brydon
Business Affairs Manager: Shelly Bloch
Production Company: BBDO Studios
BBDO Studios Director: AJ Rowe Jr
Editor: Brad Go
Sound Mixer: Corey Bauman
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: 'Letter To My Younger Self'
Agency:
Client:
Date: March 2021
In honor of Women’s History Month, Dazn collaborated with five of the most prominent female fighters in the world to produce an inspiring and poignant docuseries that shines a spotlight on their personal journeys, titled 'Letter To My Younger Self'.
Over five, 1-minute episodes, pro boxers Ramla Ali, Jessica McCaskill, Cecilia Brækhus, Seniesa Estrada, and Franchón Crews-Dezurn, narrate a candid letter to their younger self that touches on the extraordinary trials and tribulations they’ve faced in their careers. Against a visual medley of family photos, home videos and fight footage, the series celebrates the stories behind these diverse women that will undoubtedly inspire generations of girl athletes to come.
The full series is available globally on Dazn Boxing instagram IGTV channel.
Credits:
Executive Producer: Nick Turner
Copy writer: Caroline Malin
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: 'We Will Grow Again'
Agency:
Client:
Date: March 2021
Growing out from its 'Build a Life' brand campaign, B&Q is once again tapping into the mood of the nation with an emotive ode to the power and hope that Spring brings.
Created by Uncommon, 'We Will Grow Again' confronts the tough year which has accumulated with a testing winter lockdown.
But with Spring, comes hope for normal life to resume, and so, B&Q and Uncommon are taking a moment to salute the resilience of the UK public as we look forward to a more hopeful future.
Credits:
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: '#OurHouse2021'
Agency:
Client:
Date: March 2021
Over the past 12 months, the house has taken on another dimension. Not only is it the place we sleep, but it has also been our office space, our cinema, our restaurant and our disco, as people stay in under lockdown.
With the pandemic changing the way people view their homes, Very.co.uk has hijacked the hit Madness track 'Our House', with a music video that features households across the country showcasing what has made their homes special.
Among the families appear some famous faces, including Sophie Ellis-Bextor and radio Heart presenters, Kelly Brook, Pandora Christie and Dev Griffin.
To boost awareness of the challenge, Grey encouraged TikTokers to participate with a series of TopView and In Feed ads for Very over the past four weeks.
Very has partnered with Good Guys Decorating, a London-based decorating firm, to supply a host of home makeovers to families in need.
Credits:
Client The Very Group
CMO Carly O’Brien
Brand Consultant James Rawlinson
Brand Manager Zoe Redmond
Brand Executive Louise King
Brand Executive Beth Chester
Creative Agency Grey
CCO & President Laura Jordan Bambach
Creative Chairman Javier Campopiano
Creative Directors Matt Moreland & Chris Clarke
Chief Strategy Officer Raquel Chicourel
Strategy Director Jessica Smith
Group Business Director Kate Ilott
Business Director Simon Alexander
Account Director Charlie Pullan
Account Manager Emilie Jenner
Account Executive Megan Johns
Agency Senior Producer Maxine Hose
Agency Assistant Producer Kate Reynolds
TikTok Holly Harrison & TikTok Creative Lab
Global Holly Bruce
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: 'Voices of Harlem'
Agency:
Client:
Date: March 2021
Rémy Martin expands its time-honored tradition of celebrating the sounds of local communities by announcing, 'Voices of Harlem', a partnership with the Harlem Writers Guild that pays homage to the written word and voices of those from the Harlem Renaissance era.
The series was imagined by Fred & Fardi New York creative agency, highlighting the parallels between music and poetry as powerful means of expression and cultures of excellence.
Through curated content directed by Charles Todd, poems from iconic African American poets of the early 20th century are read by Harlem poets of today. The backdrop to the poet’s voices are four different musical melodies created by Grammy-Award winning producer Jermaine Dupri, as tribute to the golden age of African American arts that has deeply inspired his personal journey as a musical artist.
Credits:
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: 'The Menu Court '
Agency:
Client:
Date: March 2021
Burger King loves to go off-kilter with its ad campaigns. This time, it is reaching customers through NBA 2K21, the popular basketball videogame.
Using the court editing tools available in the game, David Madrid has created 'The Menu Court' - a court customized to be like a Burger King menu board, with Burger King's most popular products all over the floor.
To get involved, burger fans need to download MyLeague Mode (PS4) or MyNBA Mode (PS5), and score from one of the products, so they can get them for free in their next order.
Credits:
Agency: DAVID Madrid
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: André Toledo, Saulo Rocha
Creative Director: Fred Bosch
Copywriter: Jaime Ludeña
Art Director: Francesc Enrich
Group Account Director: Lucila Mengide, Stefane Rosa
Account Supervisor: Adriana Gonzalez
Strategic Mananger: Patricia Urgoiti
Producer: Sebastian Arce
Head of Social: Alex Sánchez
Global PR Director: Sandra Azedo
Production Company: DeSeif
Global Chief Marketing Officer: Fernando Machado
Global Brand Marketing: Diego Suarez
CMO RBI Iberia: Bianca Shen
Marketing Director: Beatriz Faustino
Head of Brand Marketing: Yvette Altet
Head of Digital Media & PR: Borja Moya
Brand and Communication Manager: María Lafuente
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: '#UntilWeCanFingerLickAgain'
Agency:
Client:
Date: March 2021
With finger licking still advised against, KFC has looked to other brands for inspiration, adopting their famous slogans as its own.
As unfortunate timings go, when Mother London introduced the world to 'Finger Lickin' Good' in February 2020, it could never have foreseen that the KFC spot would soon become deeply unsettling. After pulling the ad, come August, KFC made the had decided to remove the slogan... for now.
Seven months down the line and handwashing is still very much the thing to do, as the world continues to fight the pandemic. So, while KFC waits out an appropriate time to bring back its iconic slogan, for the now, it is borrowing slogans from other brands.
Using the hashtag #UntilWeCanFingerLickAgain, last Thursday (25 March) KFC posted a lighthearted message on its Twitter feed asking for suggestions on which brand slogan it could use. With its chicken fans rising to the occasion, KFC has been flooding its social feed with mock slogans, including Nike's 'Just Do It;' Specsavers 'Should Have Gone to' and Red Bulls 'Gives You Wings'.
It even went as far as to place a digital ad van outside of Nike's Oxford Street store. And, true to form, the other brands soon bit the bait on social, responding to the mock slogans.
Credits:
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: 'Dumb Ways to Spread '
Agency:
Client:
Date: March 2021
One of the most successful ad campaigns of all times, 'Dumb Ways to Die' reached over 20 million views on YouTube within a week of the PSA being launched by Metro Trains in 2012. It went viral before viral was cool.
So it really is a surprise really that it's taken this long for someone to make a pandemic edition.
'Drum Ways to Spread' is the brainchild of the University for the Creative Arts for NHS. While there are many 'dumb' ways people can pass on the coronavirus, the campaign pinpoints the 'dumbest' of all - not getting vaccinated.
Leveraging the catchiness of the original song to capture attention, the whole campaign has been devised to educate, expose, and encourage people to work together to overcome the Covid-19 outbreak.
Credits:
Advertising School: University for the Creative Arts, Farnham, United Kingdom of Great Britain and Northern Ireland
Creative Concept: Tarek Badawi
Creative Concept: Beti Bara
Creative Concept: Bea Galkeviciute
Creative Concept: Kyle Gayle
Creative Concept: Jelmer Heijligers
Creative Concept: Cassia Hodgson
Creative Concept: Rayhannah Preston
Creative Concept: Payton Procter
Creative Concept: Phoebe Robinson
Creative Concept: Hannah Rees
Animation: Harvey Auerbach-Dunn
Animation: Kieran Firth-Bernard
Animation: Jack Hilder
Animators: Çise Tuna
Vocals: Eloise Kate
Creative Concept: Tarek Badawi
Creative Concept: Beti Bara
Creative Concept: Bea Galkeviciute
Creative Concept: Kyle Gayle
Creative Concept: Jelmer Heijligers
Creative Concept: Cassia Hodgson
Creative Concept: Rayhannah Preston
Creative Concept: Payton Procter
Creative Concept: Phoebe Robinson
Creative Concept: Hannah Rees
Animation: Harvey Auerbach-Dunn
Animation: Kieran Firth-Bernard
Animation: Jack Hilder
Animators: Çise Tuna
Vocals: Eloise Kate
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: 'Unbelievable Double Take'
Agency:
Client:
Date: March 2021
With March Madness in full swing, Coca-Cola has launched a campaign for Coca-Cola Flavors, including several TV elements.
The first titled, 'Unbelievable Double Take' brings magic to NCAA’s March Madness with a series of TV spots, featuring the most iconic moments in tournament history with a charming twist: Coke Flavors and Coke Zero Sugar have been virtually placed into the hands of past players, coaches, mascots and fans.
Also running during the tournament, 'Pit Stop' and 'First Time' TV spots make drinkers question everything they thought they knew about the delicious ways that Coca-Cola can refresh them. The spots were inspired by iconic 80s movies with unbelievable characters who bring to life the slogan - tasting is believing.
Credits:
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: 'New Sensation'
Agency:
Client:
Date: March 2021
Australian rapper Baker Boy has partnered with Lego and legendary band INXS to create a playful dance video.
The video, made for Lego’s AR video app Vidiyo sees Baker Boy – real name Danzal Baker – dance throughout Sydney in a colourful outfit, culminating in a huge crowd of children dancing atop the Sydney Opera House stairs.
In addition to Baker Boy, two of INXS’s original members, Kirk Pengilly and Jon Farriss, make a cameo, as does Lego minifigure L.L.A.M.A. – a rapper and DJ whose name stands for Love, Laughter, And Music Always. L.L.A.M.A. who recently made history by being the first Lego minifigure to sign to a record label (Universal Music Group) and the first artist to release a song via Vidiyo.
Credits:
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: 'Together We Can'
Agency:
Client:
Date: March 2021
Vodafone celebrates what the human spirit can achieve when combined with technology in a multi-market update to its brand position.
The campaign, 'Together We Can' - will accompany its new position, along with a 12-month programme of television, print and digital advertising demonstrating Vodafone’s profound belief that the partnership between technology and society can build a better future.
The 'Together We Can' campaign will be launched in the UK on 2 April, with a new 60-second television commercial, 'The Irrepressible Girl', featuring a young girl posing questions about the world around her and on the role technology can play in curing disease, fighting climate change and addressing digital inclusion.
The commercial, along with a series of stories that will appear in print and digital advertising, will shine a spotlight on Vodafone’s critical role in helping to answer these questions, from the rollout of 5G, gigabit networks and connectivity to the most remote parts of the world, to the role of the Vodafone DreamLab app in the fight against cancer and Covid-19.
Credits:
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