Skip to main content

John Lewis appoints eBay’s Rosie Hanley as head of brand marketing

John Lewis has hired eBay’s Rosie Hanley as head of brand and marketing, the latest recruit to fill a gap left by a series of exits from its marketing team.

Hanley has been with eBay for seven years, most recently serving as its head of brand marketing where she has led campaigns such as its ’More Ways to Win’ work from McCann, as well as a content partnership with News UK. Prior to eBay she was at Tesco data division Dunnhumby as product manager.

She will join John Lewis in July, taking on responsibility for the retailer’s brand strategy. Her focus will likely be on talking up its digital offering, with John Lewis planning to spend £50m on overhauling and futureproofing the business in wake of Covid-19. The company logged losses of £517m in 2020 and has opted to permanently close a number of its physical stores as online sales rocketed 73%.

Hanely’s appointment comes alongside the hire of Dunhelm’s digital director Steve Masterton, who will head up online trade, and Stephen Spencer, who has been brought over from Lululemon as ‘director of store of the future’, a newly-created role.

“They bring with them an enormous amount of talent and experience and will all play critical leadership roles in delivering our turnaround strategy as we invest to accelerate our online business, make our existing and future new format shops extraordinary destinations and modernize our brand,” said Pippa Wicks, partner and executive director for John Lewis.

Hanley is a much-needed hire to the marketing team, which has been trying to rebuild over the past year following the departure of long-time chief marketing officer Craig Inglis – orchestrator of its famed Christmas ads – and Paula Nickolds, who was intended to be the Partnership’s single brand boss but quit before she’d started.

John Lewis welcomed Dixons Carphone’s chief customer and commercial officer Claire Pointon to the chief customer role earlier this year, meaning Martin George – who had been manning the fort as the most senior marketing for the group – returned to his role as customer director for sister brand Waitrose.



from News https://ift.tt/3vum7SU
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...
11 comments
Read more

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...
8 comments
Read more

7 Boring SEO Tasks You Can Automate to Save One Day Per Week

An SEO expert’s day is filled with a plentitude of activities to rank well on Google , starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features. Not to mention having to squeeze the time spent on each task between meetings, conference calls, emails, and urgent projects, which take up a large portion of the week. Before you can even think about finishing less-important SEO tasks, you are already running out of time. The truth is some tasks are too boring to complete at the end of a tiring day. But you can’t leave it on the table to handle some other day, as it will only overshadow other, more important tasks. So, what’s the way out? The good news is advanced online tools can handle your boring SEO tasks, helping you save at least one day per week for creative activities. Here are some of the boring SEO tasks you can automate now and save yourself from performing these tedious activities. 1. Automate SE...
Post a Comment
Read more