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Ad of the Day: Serena Williams saves the day as Wonder Woman in dramatic DirecTV spot

Serena Williams has switched from tennis hero to superhero after starring in a Wonder Woman 1984-themed ad for DirecTV.

Having a ball with her latest role, Williams is shown time travelling back to the decade that taste forgot, wielding a blinged-up tennis racket instead of a magical lasso as she serves justice to out-of-control tennis bots. Former player John McEnroe has a less glamorous role, however, after his tennis whites are soiled by a wayward shot from an exploding tennis ball machine, splattering him with ketchup.

Get Your TV Together is DirecTV’s unique take on a golden collision of sport and movies, reflecting the dual nature of a satellite television service that specializes in both on-demand movies and live sport.

Devised by TBWA\Chiat\Day LA, the ostentatious mash-up is a prelude to further genre collisions in future, with Williams contracted to appear as other film favorites in her role as a standard-bearer for the service.

Speaking to Muse by Clio, agency associate creative director Ryan Buckley said: “Wonder Woman 1984 is a great vehicle that calls to mind everything we love about a big-budget, popcorn-munching, tentpole film people expect to see offered more and more by their TV provider. It doesn’t hurt that we’ve wondered once or twice if Serena isn’t a real-life superhero herself.”

This approach has proven a hit with bemused audiences, racking up close to half a million views on YouTube alone, with accompanying digital, radio and OOH elements rounding off the collision of worlds.

To get in touch about Ad of the Day, please email imogen.watson@thedrum.com.

: 'Get Your TV Together'

Agency:
Client:
Date: August 2021
With DIRECTV STREAM, which makes its official debut today, you can enjoy Live TV, catch all your favorite sports and stay up-to-date on breaking news and On-Demand content in the same place, whether you are using a DIRECTV STREAM Device or on your own device. With DIRECTV STREAM, you can watch your favorite shows across all of your screens for one simple price with no term commitment.
The campaign features tennis champion and superstar Serena Williams mashed up with iconic films to bring to life the brand’s core features of having the best of both worlds - live and on-demand entertainment. The spot tackles the fragmented consumer experience today where they are left having to sacrifice either their live viewing experience or spend time browsing on-demand without enjoying their content.
Developed in partnership with creative agency TBWA\Chiat\Day LA, the creative platform is a call to consumers to un-complicate their entertainment lives. Over the rollout of the launch, the campaign will be supported by robust social, digital, OTT, connected TV, OOH, radio, an interactive game, and a comic book component, as well as traditional TV spots. Each element is designed to connect with fans in a new way to pay off the best of live and on-demand.
Credits:
 
 
 
 
 
 
DIRECTV Marketing
Vince Torres - Chief Marketing Officer
Kendall Thaker - VP, Advertising and Go-To-Market
Mandy Martin - AVP, Marketing Management
Sheri Holmes - Director, Product Marketing Management
Nick Bianchi - Director, Social Media
Jenn Wang - Lead Product Marketing Manager
Jessica Elizardo - Lead Product Marketing Manager
Tracy Threlkeld - Lead Product Marketing Manager
TBWA\Chiat\Day Los Angeles
Erin Riley - President
Renato Fernandez - Chief Creative Officer
Ariel Abramovici - Creative Director
Bruno Acanfora - Creative Director
Mark Winters - Associate Creative Director
Ryan Buckley - Associate Creative Director
Will Holmes - Art Director
Tyler Archibald - Copywriter
Andrew Bae - Jr. Art Director
Yashashree Samant - Jr. Copywriter
Bruno Regalo - Head of Design
Jake Skirving - Senior Designer
Andrea Nazarino - Jr. Designer
Guia Iacomin - Director of Content Production
Jack Cutler - Senior Producer
Brandon Loftin - Associate Producer
Hashi Clark - Executive Art Producer
Dessiah Davis - Director of Traffic Operations
Robin Rossi - Director of Business Affairs
Jen Costello - Chief Strategy Officer
Jesse Unger - Group Strategy Director
Jonathan Handy - Associate Strategy Director
Krystal Hawkins - Sr. Strategist
Hannah Schweitzer - Jr. Strategist
Albert Kim - Head of Connections Planning
Kevin Bautista - Associate Director of Connections
Laura Mayer - Data Director
Matt Theisen - Brand Lead
Lani Reichenbach - Brand Lead
Caitlin Miller - Account Director
Oyinda Elias - Management Supervisor
Carlos Quintanilla - Account Supervisor
Sarah Newton - Account Supervisor
Bridget Derraugh - Account Executive
Lawrence Gonzales - Project Manager
Critical Mass
Val Carlson - Chief Creative Officer
Andrew Lavery - Group Creative Director
James Maclean - Creative Director
Javier Olivares - Assoc. Creative Director
Megahn O’Neil - Assoc. Creative Director
Ryan Mesnchuk - Senior Art Director
Megan King - Senior Art Director
Taylor Lumley - Art Director
Ana Benitez Duarte - Designer
Peter Lagosky - Senior Copywriter
Melissa De Sa - Senior Copywriter
Daisy Swain - Copywriter
Jen Goldberg - Group Strategy Director
Kyle Bottoms - Strategy Director
Maria Hodgeson - SVP Client Partner
Lauren Rappaport - VP Client partner
Andrew Burke - Account Director
Haley Dodd - Sr. Account Manager
Olivia Knight - Account Manager
Sydney Woodman - Executive Producer
Audrie Sham - Sr. Producer
Ashleigh Fehmie - Sr. producer
Christine Spitler - Producer
Vicky Patel - Sr. Producer
Lexi Scott - Producer
Sylvia Brach - Producer
Ethan Cole - Producer
Production Partners
Stink - Production House
Daniel Bergmann - President
Mungo Maclagan - Executive Producer
Traktor - Director
Pär M. Ekberg - DOP
Leah Allina - Line Producer
Arcade - Editorial
Alexa Atkin - Executive Producer
Jeff Feruzzo - Lead Editor
Brad Wasekwich - Lead Editor
Ryan Andrus - Assistant Editor
JAMM - VFX
Asher Edwards - Executive Producer
Ashley Greyson - Senior Producer
Alexandra Rickards - Production Coordinator
Anna Dood - Color Producer
Adam Scott - Colorist
Andy Boyd - VFX Supervisor
Jake Montgomery - VFX Artist
Lime - Mix
Susie Boyajan - Executive Producer
Matt Miller - Head Mixer
Ian Connie - Assistant Mixer
String & Tins - Sound Design
Laura-Leigh - Producer
Culum Simpson - Sound Designer
Search Party - Music
Meghan Currier - Music Producer
Chris James - Composer
Dylan Nowik - Composer
South - Music
Ann Haugen - Head of Production
Ignacio Das - Producer
Vladimir Berkhemer - Writer
Britt Darling - Writer
Dan Pritking - Writer
Jon Darling - Writer
Diego Speroni - Retouching
Diego Speroni - Digital Artist
Francisco Speroni - Digital Assistant
Freddy Fabris - Digital Producer
Tags: United States, TBWA, DIRECTV Stream, TBWA\Chiat\Day
 
 
 
 
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