Skip to main content

Chipotle brings Halloween ‘Boorito’ event to metaverse by opening Roblox storefront

Fast Mexican chain Chipotle is giving its annual Boorito Halloween event a digital makeover. Tapping into the metaverse trend, the restaurant is opening the first virtual Roblox storefront and erecting a spooky digital maze full of exclusive brand offers for gamers.

Now in its 21st year of celebrating Halloween with its burrito giveaway event, Chipotle today announced it will open a virtual location and debut a Halloween-themed corn maze on popular gaming platform Roblox. The brand is the first restaurant to open up shop in the virtual world. 

Through the experience, which includes access to exclusive digital Halloween costumes and Roblox items, Chipotle has committed to giving away $1m in free burritos to the first 30,000 participants who try out the maze and visit the in-game restaurant. The promotion will run Oct. 28-31.

“As a digital innovator, we are always experimenting on new platforms to meet our guests where they are,” Chris Brandt, the company’s chief marketing officer said in a statement today. “Roblox’s popularity has boomed over the past year, and we know our fans will be excited to celebrate the next evolution of Boorito in the metaverse.”

Show me entity :: 39001

To score a free burrito, Roblox users need only go to www.roblox.com/chipotle and visit the cashier at the virtual restaurant for a special offer code. Before entering the virtual store, users will be invited to try out new Chipotle-themed costumes, including Burrito Mummy, Chip Bag Ghost, Guacenstein and more.

After collecting their offer, gamers enter the Chipotle Boorito Maze, where they can uncover and collect ingredients that give them special powers to ward off monsters and help them reach the maze’s center. Those who make it to the center of the maze will be rewarded with exclusive Chipotle-inspired Roblox items. Chipotle’s proceeds from the sale of in-game items will be donated to support young farmers.

Plus, to continue the tradition of its classic Boorito event, the restaurant is also offering all US consumers a $5 burrito, bowl, salad or taco entree, exclusively through the brand’s app or online store, on the evening of Halloween. It is, however, forgoing giving discounted meals to costumed in-store costumers which had been the pre-Covid tradition.

The focus on digital offers and in-app and online ordering aims to bolster the company’s already-flourishing digital sales. The organization’s second quarter earnings indicate that digital sales alone grew 10.5% year-over-year and represented nearly 49% of all sales. Nothing spooky about that.

For more, sign up for The Drum’s daily US newsletter here.



from News https://ift.tt/3nuRdae
via IFTTT
Labels:

Comments

  1. FitnessgoalsNovember 30, 2021 at 7:47 AM

    affiliate marketing This affiliate marketing sites is such an amazing site Thanks for sharing with us

    ReplyDelete
  2. FitnessgoalsDecember 2, 2021 at 11:49 AM

    I am thankful for this blog to gave me much knowledge regarding my area of work. I also want to make some addition on this platform which must be in knowledge of people who really in need. Thanks.
    Regards super affiliate bizleads automation summit

    ReplyDelete
  3. AnonymousJanuary 5, 2022 at 3:05 AM

    Hii
    Nice Blog
    You can visit here to know more about
    online reputation management company delhi

    ReplyDelete

Post a Comment

Popular posts from this blog

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...
11 comments
Read more

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...
8 comments
Read more

7 Boring SEO Tasks You Can Automate to Save One Day Per Week

An SEO expert’s day is filled with a plentitude of activities to rank well on Google , starting with taking care of basic content quality to backlinks, site structure, mobile user experience, and other technical features. Not to mention having to squeeze the time spent on each task between meetings, conference calls, emails, and urgent projects, which take up a large portion of the week. Before you can even think about finishing less-important SEO tasks, you are already running out of time. The truth is some tasks are too boring to complete at the end of a tiring day. But you can’t leave it on the table to handle some other day, as it will only overshadow other, more important tasks. So, what’s the way out? The good news is advanced online tools can handle your boring SEO tasks, helping you save at least one day per week for creative activities. Here are some of the boring SEO tasks you can automate now and save yourself from performing these tedious activities. 1. Automate SE...
Post a Comment
Read more