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Christmas Ads 2021: watch the latest ads from brands this year

The Christmas advertising season is upon us, but you’re not alone in thinking it feels earlier than usual.

In the face of global supply chain problems coupled with fuel and driver shortages, some retailers are opting to drop their festive marketing earlier than they might have done in the past.

But for others – like Very – an early kick-off was always part of the strategy for Christmas 2021 as it looked to double down after last year’s lockdown dampened celebrations. 

Here’s where you’ll find all the latest ads from major brands around the world.

October 25: Gap

Agency: In-house 

Director: Mark Romanek

Region: US, global  

This holiday season, Gap has joined forces with global pop superstar Katy Perry to highlight the importance of love, kindness and acceptance with its new campaign ‘All Together Now.’ Perry’s remix of The Beatles classic All You Need Is Love sets the optimistic tone for the campaign.

Devised by Gap global creative director Len Peltier and renowned American filmmaker Mark Romanek, the Christmas spot amplifies the power of music and storytelling to convey a sense of joy that brings people together during the festive season. 

October 20: Disneyland Paris

Region: France, global 

Disneyland Paris was also quick off the mark in getting the holiday emotions flowing with a sneak peek of its Christmas ad being teased on Twitter last week.

The video shows a family surrounding a Christmas tree exchanging gifts when someone is presented with a very memorable present – tickets to the famous Disney park. 

This year, the iconic theme park is set to return to traditional holiday festivities and the new campaign hopes to entice guests to come and take part in the celebrations.

October 18: Hobbycraft 

Agency: In-house

Region: UK

Hobbycraft’s ‘Moments We Make’ campaign encourages viewers to embrace the special moments this festive season and enjoy crafting every detail of Christmas with loved ones. The advert will air across video-on-demand (VOD) services and social media. 

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October 1: Very 

Creative agency: Grey London

Media planning: Dentsu

Region: UK

Very was first out of the blocks with its Christmas ad launching on October 1. Reaction to such an early release was mixed.

The 30-second advert played on its earliness though, with confused trick-or-treaters turning up at a house decked out for Christmas and a mum giving her kids chores as they try to stay on Santa’s nice list.

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