Made.com celebrates the dinner party revival with a touring diner

Made.com has created a traveling pop-up diner offering customers the chance to win a private dinner party as it focuses its post-pandemic marketing on dinnerware.

To mark its ‘Made for More’ campaign, the homeware retailer has renovated a 1950s-style Airstream kitted out with its latest autumn dining collection. The campaign is geared around the moments enjoyed through dining as the brand looks to capitalize on an uplift in dinner party products post-lockdown.

The pop-up diner is set to travel around Europe, kicking off its journey in the UK on November 12 before heading to mainland Europe.

Competition winners get use of the bus for an evening and can invite friends and family for a meal cooked by high-end local chefs, including London-based James Cochran, chef at 12:51. Diners can also personalize their meals, drinks and music.

“The most memorable dining moments are never about sitting politely at a table. It’s about trying new things and breaking some rules, from dancing on the table at 2am to sneaking snacks to the furry friend at your feet,” said Jonny Ng, Made.com brand marketing director.

“We’re always looking to create new experiences that inspire our customers,” he added.

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