Skip to main content

ClickZ Marketing Masters podcast returns for season two

ClickZ Marketing Masters Podcast Series 2 begins October 4thThe ClickZ Marketing Masters podcast is returning for its second season! Starting from Tuesday 4th October, you can tune in to a weekly episode breaking down the issues keeping marketing leaders up at night. The podcast is available on our website and wherever you get your podcasts, including Apple, Spotify, Google, and Amazon.

The second season brings you conversations with marketing leaders from some of the world’s biggest brands, including Snapchat, Wells Fargo, Mastercard, and several others.

The first episode in season two sees us speak with Franklin Parrish, Senior Director of Brand, Marketing, and Creative Services at Kaiser Permanente Mid-Atlantic. We discuss the power of storytelling. Franklin offers a wonderful framework for how storytelling can be used as a tool for strategic planning.

 

Marketing masters podcast guests include companies such as PWC, Snapchat, and Shutterstock

Marketing Masters season two: The topics

From in-house to agency, from B2B to B2C, and from CMO to Director, the Marketing Masters podcast brings you diverse knowledge, experiences, and expertise. We kick off each episode by asking “what makes a great marketing leader?” before focusing in on a specific topic.

Across twelve episodes, the second season will see our expert guests to unpack a wide range of topics, including:

  • Misallocating resources on social media
  • Building digital centers of excellence
  • Sports sponsorships behind-the-scenes
  • Multisensory marketing
  • The future of brand loyalty

Our guests not only examine why these topics are so important to marketing leaders but offer practical takeaways for you to take into your next strategy meeting or marketing stand-up.

Listen back to season one

ClickZ relaunched its podcast earlier this year with a five-episode series. This featured the likes of Penguin Random House CMO Sanyu Dillon and Brand Advance Founder and Chairman Christopher Kenna. Across five episodes, we focus particularly on topics around DE&I and improving CMO relationships with the C-Suite. These episodes are still available to stream on the ClickZ website or a variety of podcasting platforms, whether you like to listen on your morning commute or whilst working out.

To get regular insights from digital marketing industry leaders, remember to hit subscribe on your podcast platform of choice! Help us to accelerate the digital marketing conversation by sharing and leaving a review.

Subscribe to the ClickZ newsletter for insights on the evolving marketing landscape, performance marketing, customer experience, thought leadership, videos, podcasts, and more. The ClickZ Marketing Masters podcast is back! Season two starts on October 4th.

Join the conversation with us on LinkedIn and Twitter.

The post ClickZ Marketing Masters podcast returns for season two appeared first on ClickZ.



from ClickZ https://ift.tt/xFJnjk6
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Keala Kanae – Net Worth, Courses, Scam?

Keala Kanae net worth : Keala Kanae is an internet marketer with a net worth of approximately $3 million dollars. Digital marketing seems like a perfect way to make money from home at this time when the world hits a global pandemic. There are tons of internet gurus to teach you how to make a 6-figure income monthly. Take it from Keala Kanae of Fullstaq Marketer – the same guy behind AWOL Academy. At the same time, you’ve heard some reviews from past customers before and would like to know whether diving with Kanae is a good idea. Is it worth the time, effort, and investment with him? Will your expertise and income expand given the tricks mentioned in their books? Keala Kanae Net Worth According to Forbes and Huffpost , Kanae earned his first $1 million in AWOL’s first year. In 2017, his net worth grew to a massive $30 million. Keala Kanae’s net worth is somewhere between $30 million to $50 million. Who is Keala Kanae? Probably you’ve come across his ads on Facebook and YouT
25 comments
Read more

Will Durex’s rebranded packaging help solve its biggest challenge?

Durex, the leading condom brand from Reckitt, recently announced its rebranded packaging for the Singapore market. The Drum spoke to Durex Singapore marketing director Justin Lee about how this refresh will reinvigorate its marketing. The new packaging includes new labels, colours and designs of the range as well as new navigation icons to help shoppers make a better choice. As a part of the month-long campaign, the condom brand will also be making its fit guide available on Shopee’s Durex official store. Having started in the UK , the rebranding is being rolled out gradually to countries worldwide and is now available in Singapore, informs Justin Lee, marketing director of Reckitt Singapore in an exclusive chat with The Drum. He elaborates on how with the new packaging, the brand hopes to find a solution to its biggest challenge: “of debunking reasons for not wearing a condom and normalizing this habit amongst the consumers.” The rebranding is part of Durex ’s year-long initiative
Post a Comment
Read more

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur
8 comments
Read more