Best Free Online Marketing Guide For Online Entrepreneur

30-second summary: Recent economic news has defied the predictions of recession-minded economists Rather than a downturn, we can expect the global economy to tread water in 2023 or even grow Nonetheless, consumers remain in a dark mood as they have less to spend and increasingly want value for their dollars Brands can respond by providing better information on their owned properties, championing the broader category they are in, and emphasizing the holistic benefits of their products Apple’s advertising has taken an unusual turn. A recent video promoting iPhone 14, for example, starts with a darkened shot of a helicopter and helmeted workers frantically sprinting toward it. Called “The Rescue,” it touts the phone’s ability to text via satellite if you lose yourself in the wilderness far from a cell phone tower. Another recent video promotes the device’s car crash detection , while a similar Apple Watch spot touts its survivability in extreme circumstances . Why is it focusing ...

30-second summary: Apple’s App Tracking Transparency (ATT)’s framework minimizes targeting, but there are still ways to do it effectively The impending Google Sandbox debut ensures the days of third-party tracking are over Those who master media mix modeling in this new era of advertising will thrive American adults spend 4 to 5 hours a day on mobile apps. It is abundantly clear that mobile advertising is the future of persuasion. Especially when you consider 64% of consumers plan on using their mobile phone or tablet to shop this holiday season. But this rise in viewership coincides with increased privacy by the device gatekeepers, creating an opportunity and a challenge at the same time. When given the opportunity, consumers are opting out of tracking. This means they will see fewer personalized ads tailored to their interests. The old ways of targeting are never coming back. But the industry needs to do a better job of explaining why tracking is important to consumers. ...

30-second summary: From HSBC to H&M, many leading brands have been found guilty of greenwashing Amid the growing climate crisis, consumers have a right to know the true cost of their consumption. Consumers demand brands to places be responsible and transparent Although marketing leaders may not be responsible for their brand’s ESG strategy, they must communicate whether or not the brand can commit to sustainable practices It is time marketing leaders were honest about their role in greenwashing. The planet is now set to hit at least 2 degrees of warming . At 2 degrees warming, we’ll see a 17% decline in fresh water , catalyzing global drought and famine, water competition, and the largest mass migration of people in human history. What happens when water and food run short, and millions of people are forced to flee their homes to neighboring countries? History tells us that it does not end well. We stand to lose the Elephant, the Rhino, the Emperor Penguin, the Polar Bear...

30-second summary: The winds of advertising have changed, with disruption to traditional formats such as broadcast TV and radio already written large However, the move to online advertising is not without its complications. Factors such as privacy regulations are limiting the value of online advertising Matthew O’Connor, CEO & Co-Founder of AdQuick, sheds light on the uncertain landscape of advertising and the part out-of-home (OOH) will play in the digital future Modern advertisers are navigating the choppy waters. Some view the prospect of facing dramatic shifts as a distant possibility. But all it takes is a closer look to realize big, industry-shattering changes are already taking place. Disruption across newspapers needs no explanation. Streaming audio is already eliminating radio. Broadcast TV is quickly diminishing due to a lack of viewership, cord-cutting, and the rise of more sophisticated content subscriptions. Subscriptions, ad-blocking, and online privacy requ...

Mobile friendly websites are nothing new and have been around for a long time.    However, as the online marketing website spaces become more competitive than ever with companies and brands all competing for clients and customers, as well as more people than ever searching online via mobile and tablet devices, mobile friendly websites have never been more important.   A mobile friendly website also means a lot more than just ‘working’ on mobile. There are numerous factors to consider including accessibility, website speed, user experience, and interaction, and much more. A truly mobile friendly website performs in a way a typical site, not specifically optimised for mobile purposes simply will not.   What makes websites mobile friendly?   Although ‘mobile friendly’ when it comes to websites in simple terms means the website in question is available on mobile, there is a lot more to consider when looking to make a site truly mobile friendly. The aim of any we...

30-second summary: Video will continue to be a vital part of digital strategy in 2023 reaching huge levels of advertising spend Just like written content, video content should follow SEO best practices. However, many organizations fail to recognize this and do not optimize their videos Patrick Reinhart, VP of Services & Thought Leadership, Conductor, provides a guide to SEO strategy for video content in this Q&A with ClickZ Video advertising spending in the U.S. is expected to reach $78.5 billion in 2023 . It is an undeniably vital part of any brand’s content strategy. Video has been found to drive a 157% increase in organic traffic from SERPs, and you can best realize these results when, just like written content, it follows SEO best practices. So what foundational best practices are there for video strategy? What common SEO mistakes are marketers making with their video content? How does video tie into a brand’s broader SEO strategy? Patrick Reinhart, VP of Service...

Nick Family Insiders is Nickelodeon’s in-house influencer network. Fans (and families) inside the network offer advocacy across social media for Nickelodeon in exchange for freebies and exclusive experiences. This community is a leading example of a value exchange that brings influencers into the creator process. Creating a dynamic community that empowers zero-party content creation has delivered exceptional results for the brand: Overall impressions: 1.58 million (44% more impressions than the benchmark) Post volume: 325+ (15% more posts than the benchmark) Post engagements: 115,000 (217% more engagements than the benchmark) But it takes plenty of work to foster and maintain this type of network. Rachel Richter, Director of Brand Ambassadors and Audience Development at Nickelodeon, takes us through the Nick Family Insiders journey. What is the Nick Family Insiders influencer network? Nick Family Insiders targets parents with children aged two to eleven, who will mostly inf...

In the modern age of technology, the healthcare industry has seen a surge in the use of at-home testing kits. These kits allow individuals to take control of their own health and test for various conditions in the comfort of their own homes. However, leading healthcare innovator, LetsGetChecked struggled with effectively marketing their at-home testing kits to consumers. Lack of product awareness and knowledge for customers LetsGetChecked is a virtual care company that allows customers to manage their health from home, providing telehealth services, pharmacy, and at-home testing kits. The business found that its target audience did not fully understand the value and convenience of its product. As a result, their sales were not meeting expectations. To solve this problem, the brand turned to data-driven marketing strategies. Inspecting data and harnessing a data-driven strategy The first step the brand took was to analyze its customer data to gain a better understanding of its targ...

30-second summary: Knowing your customers and what triggers them to purchase is imperative. This includes understanding what causes them to buy from your competitors This level of knowledge can only be built through ‘niche marketing,’ which is highly targeted at specific customer segments Sam Budd, Founder & CEO of Buddy Media Group and Founding Member of Social Chain and Seed Media, speaks about niche marketing and how it can be carried out How well do you know your customer? Do you understand what triggers them to purchase, how trends shape their behavior, and why they purchase from your competitors? This knowledge is the only way to define the core objective of each activation, and the behavioral triggers needed to achieve it. Niche marketing is the path to this level of understanding. Too broad a focus and you dilute the quality of insights your research can deliver. Sam Budd, one of the founding members of Social Chain and Seed Marketing, and now the Founder and CEO o...