Skip to main content

Why mobile friendly websites are more important than ever

Mobile friendly websites are nothing new and have been around for a long time.  

However, as the online marketing website spaces become more competitive than ever with companies and brands all competing for clients and customers, as well as more people than ever searching online via mobile and tablet devices, mobile friendly websites have never been more important. 

A mobile friendly website also means a lot more than just ‘working’ on mobile. There are numerous factors to consider including accessibility, website speed, user experience, and interaction, and much more. A truly mobile friendly website performs in a way a typical site, not specifically optimised for mobile purposes simply will not. 

What makes websites mobile friendly? 

Although ‘mobile friendly’ when it comes to websites in simple terms means the website in question is available on mobile, there is a lot more to consider when looking to make a site truly mobile friendly. The aim of any website on mobile is to be able to engage users and allow users to utilise the website in the most logical and efficient ways possible.  

Hugo Anglesford of Fintech Startup Doddler says: “Having a mobile friendly website is more important than ever, no matter what your business does. Whether you are a service, looking for clients and sign ups or a retailer, selling physical products, having your company’s website mobile friendly will make a difference to both the performance of your website overall as well as the sheer volume of customers you will be able to successfully attract.” 

Mobile friendly websites will typically fulfil several important factors. 

Load quickly  

One of the most important aspects of any website and more so when on mobile is its speed. A fast website is preferred by search engines, helping improve your website’s search engine optimisation (SEO) status. A faster website will also allow it to load properly and in a timely manner over mobile networks, which is crucial to a mobile friendly website. 

No matter which industry or online area a website operates in, if the website loads slowly, users will be inclined to avoid it. 

David Soffer, Co-Founder of GlobMed comments: “Website speed is crucial for any website’s SEO. It is also fundamentally important that if you need to offer users important information, such as is the case in healthcare, that this information is available in a reasonable time. This means not making users wait many seconds for one webpage or another to load, decreasing the quality of their experience.” 

Scale properly on mobile and tablet devices   

Mobile and tablet screens are smaller than those on desktops. Therefore, any website on a mobile should scale proportionally and logically. This means that everything from the website text and font, menus, calls to action and even images should scale so that a user on a mobile or tablet does not need to scroll sideways ever, only up and down. 

Be truly clickable   

In practice, this refers to the ability of users to literally click on the necessary and relevant elements of any page on the website in question. Mobile and tablet browsing requires the ability to be able to use one’s fingers and thumbs to easily navigate and click and therefore, websites that do not allow this on mobile will fall short. 

Samuel Davies, Founder of Kallyss commented: “Not only does a mobile friendly website need to be clickable, but it should also not present with any content layout shift (CLS), something Google actively devalues websites for. Websites that have significant CLS present with a worse user experience than others. Moreover, CLS means it is harder to click on what a user needs.” 

Mobile friendly websites and conversions 

For website conversions, there are some common practices that specific websites and brands can undertake. For example, in e-commerce, having a ‘buy now’ or ‘add to basket’ button higher up webpages make a positive difference to the numbers of users that then will go on to add the item in question to their basket.  

With regards to services, it is often the capturing of data from customers that allows sales teams to follow up and make the sale and thus, mobile friendly websites allow a greater proportion of customers and clients to submit their details. 

Lauren Davies of bOnline says, “consumers and customers use their mobile and tablet devices like never before. Therefore, companies and businesses should more than ever do everything they can to ensure their websites and businesses can attract mobile users. When people use a device on the go, their attention span is notoriously shorter than when browsing on desktop. This means that mobile friendly websites are key.” 

The importance of mobile bandwidth and leisure users 

Website users on mobile and tablet devices will very often be on the go and thus, will be using mobile data (such as 4G or 5G.) This allows for a lower bandwidth than in the case of a Wi-Fi enabled desktop device or a mobile or tablet device connected to a Wi-Fi network.  

This means that the loading time of a website can be slower when on a mobile network if nothing is done to make the website mobile friendly. It is therefore very important that websites fulfil what they need to in order to be truly optimised for mobile. If a website is too slow to load, users will drop off and as a result, Google may even drop the website in question down the rankings. 

Steps that can be taken to rectify this include: 

  • Create accelerated mobile pages (AMP) 
  • Do not have too much JavaScript on mobile pages 
  • Make sure image file sizes are compressed 

The post Why mobile friendly websites are more important than ever appeared first on ClickZ.



from ClickZ https://ift.tt/rYjcmPZ
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Keala Kanae – Net Worth, Courses, Scam?

Keala Kanae net worth : Keala Kanae is an internet marketer with a net worth of approximately $3 million dollars. Digital marketing seems like a perfect way to make money from home at this time when the world hits a global pandemic. There are tons of internet gurus to teach you how to make a 6-figure income monthly. Take it from Keala Kanae of Fullstaq Marketer – the same guy behind AWOL Academy. At the same time, you’ve heard some reviews from past customers before and would like to know whether diving with Kanae is a good idea. Is it worth the time, effort, and investment with him? Will your expertise and income expand given the tricks mentioned in their books? Keala Kanae Net Worth According to Forbes and Huffpost , Kanae earned his first $1 million in AWOL’s first year. In 2017, his net worth grew to a massive $30 million. Keala Kanae’s net worth is somewhere between $30 million to $50 million. Who is Keala Kanae? Probably you’ve come across his ads on Facebook and YouT...
27 comments
Read more

What is a Local Citation? Local SEO

In simple SEO terms, a local citation refers to any mention of your company online. This could be in a business directory, or on an industry-specific site, a blog or any other local website. Although local citations can help you rank in local search results, they are no longer a major ranking factor . However, they are still worth considering in order to promote your business. Common citations you are likely to already know of include listings on business directory websites such as Yell or Thomson Local . A complete citation should include the name, address and phone number of your business. Local citations do not always include a link to your site although they are more valuable if they do. What do they do? Citations help rank your Google Local Pack listing (this was formerly called Google+ Local map) by providing Google with credible sources of information about your business. Citations tell Google that your business exists, is legitimate and that what you say about it is accur...
10 comments
Read more

The beginner’s guide to semantic search: Examples and tools

Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people speak to each other, they understand more than just words. They understand the context, non-verbal cues  (facial expressions, nuances of the voice, etc.) and so much more. It comes naturally, so we don’t really appreciate how difficult it is to explain what is being communicated without the help of all “beyond-words” signals. Factors that make the lives of both Google and SEO so difficult Google is trying (and often struggling) to understand what it is that their users want (without actually seeing or hearing them) SEOs are trying to reverse-engineer what it is that Google managed to understand from their users’ queries and how to build pages that meet those mysterious criteria. As Google’s algorithm is getting more mature, it is becoming even more difficult to decode what...
7 comments
Read more