Best Free Online Marketing Guide For Online Entrepreneur

JCDecaux in Australia has launched a campaign across its network to thank essential workers who are supporting Covid-19 , as well as campaigns supporting local business and building awareness of mental health issues. The out-of-home (OOH) media specialist used its own in-house creative team to launch a series of ads that thank the key workers, such as doctors, nurses, pharmacists, teachers, aged care workers, childcare workers, farmers, supermarket and warehouse workers in Australia. JCDecaux ANZ CEO, Steve O’Connor, said: “In a time of tremendous upheaval and uncertainty for us all, there are many Australians working night and day to keep us cared for and making sure we have access to necessary services, and of course our medical professionals – true heroes, facing great challenges and potential threats to their own health to keep us safe. Our hope is they see this campaign on their way into work and home again, and they know that we recognise and applaud their contributions.” Conc...

No matter what type of event you are planning to execute, one of the best ways to increase the number of attendees is through email marketing. Email is used by half of the world’s population. Also, it’s proven to be a useful tool for event creators. Eventbrite has recently published some surprising stats supporting this statement. 78% of event presenters agree that email marketing is their most commanding marketing tactic. 26% of recipients open their event emails, and 4.95% click on the links. 45% of event tickets can be sold using event emails. Now, we know that email marketing is a powerful tool to convey event messages to attendees. Without any delay, we’ll see how to get your message across the audience despite the significant frequency and volume of emails people receive. 1. Pre-Event Email Campaigns to Generate Interest among Audience Pre-launch event emails can create hype among the audience and boost ticket sales. It works perfectly if you want your engaged mailing...

Everyone in email has a unique story of how they ended up here. You don’t choose the email life, the email life chooses you . All jokes aside, most would say they didn’t plan to work in email, but once you’re here it’s hard to imagine a better sense of community. At Litmus we may not all work on the email dream team , but we all surround ourselves with everything email daily—and we love it! While everyone has a great story to tell, for Women’s History Month we thought this would be the perfect time to highlight some of the women behind Litmus and hear their career journeys to the email world. In addition to asking for their story, we asked our talented female teammates to share what they love most about the email world—and then a funny thing happened. What started as a way to introduce the women of Litmus, also became an ode of appreciation to you , the email community. Read on to relate to some amazing women and feel inspired to be a part of this wonderful email world. Lauren ...

Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was also similar . They grew into a multi-million dollar business through one channel… SEO . Dropbox grew through social media. If you tweeted about Dropbox, they would give you more space. These marketing approaches worked well for all of these well-known companies, but what’s wrong with them? The law of shitty click-throughs What worked for Facebook, Yelp, and Dropbox were all great strategies, but over time, all good marketing channels got saturated and stopped working like they used to. As Andrew Chen puts it, first it works and then it doesn’t . It really is that simple. Sure, those channels can still drive traffic and always will, but as people get ...

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We are living in unprecedented times. COVID-19 came in like a tidal wave and has forever changed my perspective on contagious diseases and the economy. Pre-coronavirus, I would take a lot for granted — going out to eat, going to the gym, going… well, anywhere other than my living room. Although we’re mostly stuck at home, not all hope is lost. As I scroll through social media, I’ve seen a lot of good coming out of the insanity we’re living in: There have been stories of people sewing hospital masks for our brave nurses and doctors, the offering of meal donation, and more. And, as a self-proclaimed digital marketing and sales enthusiast, I also follow a lot of companies online. I bring this up because, as a fan of multiple brand pages, I’ve seen many companies shift gears from their traditional marketing approach, changing their messaging quickly to showcase how the changes they're making so ordering from them easier and safer. Businesses that are thriving The restaurant ind...

Now more than ever, it’s important for brands to create genuine relationships with customers. We, as consumers, want to know that businesses have our best interests at heart, with social media set to be a vital line of communication in the coming weeks and months. Despite this however, research shows that while 80% of companies say that they deliver great social service, only 8% of customers agree with this. It’s a huge disconnect – and it exists because most brands are getting it wrong. People use social media to connect with one another, with things they need, things they care about. Yet, often marketers are too quick to treat social as a one-way sales channel, missing out on the opportunity to build deeper connections with their audience. This may be because marketing and service departments are managing social in silo, meaning that the experience isn’t one holistic thing working towards the same goal. People end up obsessing over the wrong metrics, they underestimate how powerful...

With more young people than ever before setting up in business on their own, many are turning to the internet to share their experiences and grow. Priyanka Saini was 18 years old when she started working. She took small steps to reach a level where she could work on her business idea. She provided Digital […] The post Support your brand through Social Media Marketing -Priyanka Saini & Mohd. Shariq appeared first on Digiperform . from Digiperform https://ift.tt/2UK5dyo via IFTTT

In these unconventional times, many work teams are grappling with an unconventional dynamic: fully distributed personnel and remote collaboration. This setup presents a number of challenges, but thankfully we live in a time where technology makes it easier than ever to stay connected and tightly aligned on our work. For B2B agencies like TopRank Marketing, this has always been a point of emphasis. In servicing clients from around the globe, we’re accustomed to communicating across distances, borders, and time zones. We occasionally have our own team members work from home, and in fact, we have a few who do so full-time. While having everyone in the organization work remotely is uncharted territory for us, our built-in comfort with digital collaboration gives us a head-start, and has allowed us to hit the ground running with minimal disruption to our programs and workflows. To help other remote teams that might be trying to find the right rhythm and maximize their collective productiv...

So, house parties are suddenly the new norm. Launched in the second half of 2016, Houseparty was made by the same team behind Meerkat. The live-streaming app gained a tiny bit of momentum in 2015 but then lost out to its direct competitor, Periscope. It’s now owned by Fortnite developer Epic Games, who bought it in 2019. Less than two weeks ago, it was the 1,450th most popular app on the App Store in India. Currently, it sits at first. On Google Play, it's currently trending at #1. In the UK, it's now ahead of Zoom as the most popular app. The app itself is a twist on the group video call. Houseparty allows users to casually drop into a video chat room, play games with their friends, and then drop out of the chat again. In times of social distancing and self-isolation, when we're seeing much less of our favourite people, Houseparty can make things feel less lonely. “They've managed to create a really frictionless, boundaryless intimacy, which feels about as close to...

We’ve never lived through anything like Covid-19 before, so it’s new ground for all of us. While lots of companies can’t throw cash at big campaigns right now, influencer and podcast marketing are genuinely sustainable alternatives to traditional advertising. It goes without saying that coronavirus will not only impact brands now but will have a lasting effect as the world plays catch-up with empty pots of gold. Therefor, one of the best things brands can do right now, in the midst of the wild unknown, is to plan. Apparently the military believes that piss-poor planning and preparation lead to below-par performance; so, what can tech brands be doing to advertise right now and can influencers be the answer? Not to be confused with the iconic cartoon character ‘Gadget Boy’ (note the missing S), Tomi Adebayo – or Gadgets Boy – is a tech expert who’s worked in all four corners of the tech industry - from software development to marketing teams, to editorial writing, to content creation...

Want your employees to share more about your business on social media? Wondering how best to guide their social media posts? In this article, you’ll discover how to develop guidelines to help employees post more on social media and find examples of types of posts employees can model. #1: Create Clear Social Media Guidelines for […] The post How to Guide Your Employees to Post More on Social Media appeared first on Social Media Marketing | Social Media Examiner . from Social Media Marketing | Social Media Examiner https://ift.tt/2WVUQKz via IFTTT

As one of today’s significant spokes in the wheel of digital marketing , social media is perhaps the least static of all disciplines. Every year trends evolve, new platforms emerge and consumer habits change. Organizations face an ongoing search for the latest and greatest social media best practices to get the best results. What do marketers need to know about in 2020 to stay ahead of the ever-in-flux social media landscape? Here are 20 of the biggest trends in social media this year — from tight-knit marketing tribes to nano-influencers to TikTok. See which ones could boost your digital marketing strategy. from Brand & Capture https://ift.tt/2JxP89D via IFTTT

Lots of companies dismiss their About Us pages, pasting a boilerplate description and calling it a day. They forgo the benefits of doing it better. If your brand has fallen into that default mode, pivot now. Continue reading → The post How to Create a Persuasive About Us Page that Converts [Examples] appeared first on Content Marketing Institute . from Content Marketing Institute https://ift.tt/39zHkim via IFTTT

There is a common misconception in web design about the importance of the homepage. While it is crucial to ensure your homepage is right for your business, it will not necessarily be the first page that your audience views. Analysing data for your website, you are more likely to see users arriving on specific pages within your site through search engines such as Google, especially if you are using PPC and this percentage is only going to get higher and higher as people look to Google to find reputable businesses that provide the services they need. To maximise conversions we need to ensure that as much thought and attention to details goes into every page of your website, not just the homepage, ensuring the user is provided with the information and result that they need to convert with your business. Structure your content It is quite common for people to overload the homepage with information, ensuring it says everything about the business and team that runs it in one place,...