Best Free Online Marketing Guide For Online Entrepreneur

Italian brand NIO Cocktails has selected And Rising as its brand partner. Since its launch in the UK in 2019, NIO Cocktails has enjoyed strong initial growth throughout 2020. And Rising’s first assignment will be to help scale the brand during the Autumn period and develop NIO’s Christmas 2020 above-the-line campaign activity, taking them for the first time onto TV. With an ambition to give people the quality of the world’s best bars, but served in-home, NIO’s expertly crafted cocktails can be delivered to your door. Throughout last year, disruptors like NIO have gained traction through a combination of quality products alongside control of the brand experience from end-to-end. This involves careful attention to detail at every stage of the journey from the very first click, to delivery, to un-boxing, serving and ultimately enjoying. Richard Sager, general manager for NIO Cocktails, says: “NIO Cocktails’ vision is to drive a cocktail culture revolution, to enable everyone to enjoy b...

Welcome to The Drum’s Creative Works, in partnership with  Adobe Stock , dedicated to showing the best creative work from around the globe. Scroll through the latest work from the likes of Ikea, Levi’s, WeTransfer and more, then click through to the  global Creative Works site  and see what stands out. For project information, creative credits and more, click on the project to expand to full screen and then click on the stars to vote for your favourite. To submit work for our Creative Works section, please fill out this online form. : 'Tomorrow Starts Tonight' Agency: Client: Date: September 2020 The second installment of Mother London's 'Tomorrow Starts Tonight' campaign for Ikea.  The print campaign celebrates Ikea's view that the more you sleep, the more you get out of life, and challenges the fad products marketed for sleep improvement.   Credits:           Advertising Agency: Mother, Londo...

Last Friday night, IMPACT CEO Bob Ruffolo sent out the following message in our internal #breaking-news Slack channel: He wasn’t alone — many of us were shocked!  Just like Instagram and Facebook, LinkedIn has now joined the lineup and has the ability to create stories. LinkedIn has been testing stories over the last few months in different regions. Following all of that rigorous testing, LinkedIn rolled out stories last week to all users in the United States and Canada. They will continue to roll out to the remaining regions in the coming weeks.  What is a story? A story is a social media feed video (up to 20 seconds) or photo clip where you can add text, filters, GIFs, emojis, music, and more and share with your friends and colleagues. They also disappear after 24 hours. Here's an example of an Instagram story from Hartford Prints! , a local business in Connecticut: Unlike other social media platforms where they will focus on your personal life, LinkedIn stories w...

Technology is ever-changing, and it is introducing some incredible advancements to our world. However, for every step forward that technology is making, affiliate marketing is taking a leap too. Here are some of the ways we could see affiliate marketing change in the future as digital technology and AI opportunities continue to expand. Zero click marketing & visual search There are a lot of advancements taking place with technology in this area of digital. With the advent of new technology, smarter phones and voice-activated searching now readily available this is impacting the way we look for and consume content and product information online.  It is thought that over 50% of Google searches are already zero-click searches, so affiliates and brand marketing strategies will need to be adjusted to meet these customer preferences. The same applies to the rise of visual searches. People are no longer just using keywords to find their favourite brands, products or information, bu...

Talk about whitepapers, and it’s likely to cause eyes to glaze over. That’s because the common perception is that whitepapers are dull and hard to read. Considering the shift in content consumption patterns and depleting attention spans, it’s common to wonder whether   long-form content   such as whitepapers fits into today’s   content marketing   landscape. But the stats say it all:   Seventy-one percent of B2B buyers   use whitepapers to research purchasing decisions. Prospects turn to them for in-depth information and to find solutions to specific problems. That means that you should consider adding whitepapers to your content marketing arsenal to showcase your expertise and   build trust   with your audience. from The Knowledge Bank https://ift.tt/3n7dwBB via IFTTT

With the strong growth of Pinterest , the platform is becoming increasingly competitive. While it is still possible to get quality organic traffic from day one, nowadays you have to strategize more before you will get the results. Every digital marketer has the matra of keywords, ranking, and backlinks deep in his head. This approach has to shift to be successful on Pinterest . Pinterest is a visual search engine, and though we can apply many similar strategies as for other search engines, we have to think differently. In this post, we will go over several points to make sure your pin design is as optimized as possible for clicks. Create Multiple Pin Designs As in everything marketing related - testing is the key. For every link that you are trying to promote, create several designs, I go with 5 - 10 depending on the importance of the link. In many cases, I am surprised which Pin works the best. As the one that just seems a bit off, usually will outperform all others. This can ...