Best Free Online Marketing Guide For Online Entrepreneur

“ X: The Experience When Business Meets Design “, made it to BookAuthority’s Best Mobile Marketing Books of All Time list, ranked at #6! BookAuthority collects and ranks the best books in the world, and it is a great honor to get this kind of recognition. The book is available for purchase on Amazon . p.s. Thank you Lee Odden ! The post X Ranked Number 6 Best Mobile Marketing Books of All Time by Bookauthority appeared first on Brian Solis . from Brian Solis https://ift.tt/2tnh384 via IFTTT

At the beginning of Q1 2018, a relatively new social media platform became the most downloaded application across Apple devices and 6 th in the world across all mobile platforms. TikTok is now firmly embedded in Gen Z’s daily lives, it spans across 154 countries with 500 million active users. If you are an aspiring influencer, business or brand and aren’t on TikTok, you need to really consider why you aren’t. If it is out of concern that it will take time to grow your following and you simply don’t have the time, we can help. Here are the 10 best TikTok tools available to you. #1. TokUpgrade The best TikTok growth service currently available on the market is without doubt TokUpgrade . One of the reasons this TikTok tool is so strong is the way they disseminate the targeting and data points for the demographics you want to appeal to and embed it in the growth strategy for your account. It’s easy to deploy automation in order to gain followers, however, getting real targete...

Dentsu Aegis Network is hoping to turn a corner in 2020 with the purchase of 4Cite Marketing, specialists in people-based identification and data services. The team-up will see 4Cite folded within Merkle , the performance marketing arm of Dentsu Aegis Network, including all 50 employees but will retain the 4Cite name. Formed in 2010 the North American firm has enjoyed success in assisting retailers to nudge purchases via personalised engagement based on proprietary technology which will now serve to further Merkle’s identity technology offer. John Lee, chief product and data officer at Merkle, said: “Merkle is making a priority of investing heavily in first-party data technology to provide and sustain highly accurate identity solutions for our clients. The addition of 4Cite to the Merkle family will further enhance those capabilities as we position Merkle and Dentsu Aegis Network to be the authorities in people-based marketing of the future.” Craig Dempster, president, Merkle Amer...

By Winfield Salyards , Marketing Coordinator at Heinz Marketing In August of 2019, the Business Roundtable published an update to the Purpose of the Corporation.  This update expressed a fundamental commitment to all stakeholders, including customers, employees, suppliers, communities, and shareholders.  This moves away from the long-standing view that the prime directive of a corporation was driving shareholder profits.  So, what does this mean for those of us in the B2B world?  It is easy to see the implications of this for B2C companies but, B2B can be a little less clear. When we as businesses organize programs or initiatives as part of and for the communities we work in, we can become better marketers.  “How” you say?  Well when we give our time and our resources to others, to coworkers, and to those in your community it is an exercise in empathy.  When we do volunteer work or mark out time in our days to spend on others, we flex our empathy, ...

Unlike Megan and Harry, veganism is here to stay. Not only are 350,000 Brits (100,000 more than in 2019) taking part in Veganuary this month, over half of UK consumers have reduced their meat consumption as self-professed ‘flexitarians’ – something that’s set to continue when the bluest month of the year is well and truly over. Why? Well for most it comes down to concerns around health and the environment, led by the sustainably conscious Gen Z. It therefore comes as no surprise that many fast food outlets have tapped into this trend by introducing vegan versions of their meaty favourites to menus this month. Following in the footsteps of trailblazer Greggs, brands are pumping substantial resources into their own plant-based junk food ranges. From KFC’s Original Recipe Quorn Burger and McDonalds Vegan Dippers, to Subway’s Meatless Meatball Marinara Sub and the Pizza Hut‘ “pepperphoni” pizza, all were eager to grab a piece of the vegan pie. Focusing in on the launch campaigns, alt...

With the 2020 Six Nations games kicking off this weekend, the BBC is drumming up some national pride to promote its shared-coverage of the tournament with ITV.  The 'Who Blinks First?' campaign is designed to capture the competition's unpredictable nature and high-pressure stakes.  Shot on location, the portraits feature all six captains: Owen Farrell (England), Alun Wyn Jones (Wales), Johnny Sexton (Ireland), Stuart Hogg – (Scotland), Luca Bigi (Italy) and Charles Ollivon (France). Starting directly down the lens, each refuses to blink - a tense standoff that sets the pulse racing for the kick-off this weekend.  The films were shot by Alex Telfer on location at sites such as Murrayfield in Edinburgh and along with the TV launch, the campaign will also run across digital out-of-home, social media and radio. James Parry, head of marketing (BBC Sport and Events), said: “We wanted the ‘Who Blinks First?’ films to get fans excited ...

A couple of weeks ago, Google fully rolled out its updated look to ads and organic search on desktop searches .  Google’s stated purpose with this change was to make the search experience better for its users, and to bring desktop search more in line with the updated mobile search display, which had already launched. These updates built upon a change that came at the beginning of 2019, when Google announced a redesign to add favicons to the mobile search results . The goal with this change was to bring each website’s branding front and center and make it easier for users to see where information was coming from. If you didn't notice, what had changed on the mobile results was favicons were more prominent and URLs were added next to each result. This change affected both ad and organic search listing results. Mobile search before (L) and after (R) March 2019 update: Then, around January 13th, 2020, Google rolled out a very similar change to desktop. Desktop before (L) and af...

It's just about time for the Super Bowl, the annual apex of sports entertainment that has long been a marketing bonanza. While the biggest drivers of the game's record ad prices have been in sectors like automotive, technology, beverages, CPG, retail and telco, there's another small but increasingly reliable category of Super Bowl advertisers: streaming... from Adweek Feed https://ift.tt/2tYs7J8 via IFTTT

Last year, TurboTax Live's "RoboChild" got the tweets, but a masterful integration by our consumer group marketing team earned the consequential brand engagement. Instead of an expensive one-off buzz maker, our RoboChild Super Bowl ad was the moment to amplify a key message from the TurboTax brand campaign that started long before and ended long... from Adweek Feed https://ift.tt/2Oj1o0O via IFTTT

With over 5.6 billion searches made by consumers every day, Google is the world’s most renowned search engine. Also operating Google Maps, one of the most popular local search and mapping apps, the accuracy of a business’s facts on Google can often mean the difference between succeeding or failing .  With the launch of the Google My Business (GMB) API, business owners now have greater control over how their brand appears in the popular search engine while being able to manage in real-time crucial information such as opening hours, analytics, and directions (via Google Maps). Yext’s new whitepaper is a definitive guide to how to master Google, which will help give you a competitive edge in retail. Packed with tips on maximising impact in local search you will learn how to claim your business through GMB, use its API effectively, and also work with the search experience cloud platform to perfect how your retail business is presented to consumers online. As a platform, Yext demysti...

Dentsu Aegis Network is hoping to turn a corner in 2020 with the purchase of 4Cite Marketing, specialists in people-based identification and data services. The team-up will see 4Cite folded within Merkle , the performance marketing arm of Dentsu Aegis Network, including all 50 employees but will retain the 4Cite name. Formed in 2010 the North American firm has enjoyed success in assisting retailers to nudge purchases via personalised engagement based on proprietary technology which will now serve to further Merkle’s identity technology offer. John Lee, chief product and data officer at Merkle, said: “Merkle is making a priority of investing heavily in first-party data technology to provide and sustain highly accurate identity solutions for our clients. The addition of 4Cite to the Merkle family will further enhance those capabilities as we position Merkle and Dentsu Aegis Network to be the authorities in people-based marketing of the future.” Craig Dempster, president, Merkle Amer...

The post Digital Marketing News: Google Rejiggers Results Design, Instagram’s Brand Mentions Feature, Octi AR Social Network, & CX Gets More Budget appeared first on Online Marketing Blog - TopRank® . from Online Marketing Blog – TopRank® https://ift.tt/38NcG5c via IFTTT

Do you have a content strategy for your social media marketing? Wondering how content and social media strategies can fit together? To explore how to use content strategically for 2020 and beyond, I interview Jay Baer on the Social Media Marketing Podcast. Jay is a marketing and customer experience strategist. He’s the founder of Convince […] The post Social Media Content Strategy: How to Respond to a Changing Marketplace appeared first on Social Media Marketing | Social Media Examiner . from Social Media Marketing | Social Media Examiner https://ift.tt/2OgoIvV via IFTTT

Is a billboard an affordable marketing tool for a design firm or copywriter? Don’t laugh it off. I spoke with Bart Bradshaw, host of the Built to Stay podcast, who educated me all about the latest in outdoor advertising . It’s not as expensive as you think and depending on your niche, it could definitely make you stand out. Listen to our companion interview on choosing a niche. from The Marketing Mentor Podcast https://ift.tt/2GEEgFw via IFTTT

This week Robert Rose pays tribute to the disruptive influence of Clayton Christensen. He shares a new global report that names two fields you know well as the jobs of tomorrow. And he talks risk-taking with the person of the week. Continue reading → The post Pondering the Power of Disruption and Risk in Content Marketing [The Weekly Wrap] appeared first on Content Marketing Institute . from Content Marketing Institute https://ift.tt/319bYg3 via IFTTT

Coors Light has initiated an all-new brand campaign under the direction of Havas after bosses lambasted the poor performance of a Jean Claude van Damme led campaign last year. 'Keep it Fresh' marks the first new brand campaign from Coors Light in six years and the first to be undertaken by Havas since the consolidation of all Molson Coors advertising with the French firm. Drawing inspiration from the brands Rocky Mountain heritage the off-piste TV advert takes to the hills once again in a multi-million-pound media push spanning OOH, social, digital, PR together with a series of screen idents for Comedy on 4. In a twist sure to send shivers through anyone watching however Van Damme’s anonymous successor is shown enjoying a snow bath in the sub-zero environment with merely a pair of Speedos for comfort, replete with the tagline ‘Whatever you do, keep it fresh’. Sophie Jamieson, marketing controller at American Beers, said: “Coors Light is the world’s most refreshing beer, ...

30-second summary: A recent report from Korn/Ferry shows that 84% of CMOs are concerned that they have no obvious successor in their organization. Marketers always have an opportunity to be courageous in the short term, even in little ways. An easy first start to ask partners, agencies and vendors what tricks they have up their sleeves that don’t require a lot of development. The big wins always come from longer bets. Marketers should always be on the lookout for growth opportunities that can start to create incremental value later with low investment now. Today, some long-term bets that marketers should be thinking about are mobile commerce, cross-channel personalization, AI-driven analysis, smart TVs, and experiential marketing. Brenee Brown’s book Dare to Lead says, “Leadership is not about titles or the corner office. It’s about the willingness to step up, put yourself out there, and lean into courage.” In our day-to-day work lives, we can often lose sight of the courage...

Marketing teams often hear a mandate from their CMOs: “Be data-driven.” That’s because the pressure is on for marketers to utilize the myriad data sets at their disposal to meet the ever-higher customer experience bar. But as a CMO, do you know exactly what you’re asking of your employees when you give this mandate? And does your team know what you mean? I’ve seen countless instances of this rallying cry (usually given by CMOs prior to the start of a new fiscal year) turn into a whimper 12 months later, with plenty of potential opportunities lost in between. The truth is, if we’re not clear about what it means to take full advantage of modern analytics, technology, and data, we’re going to derail our own efforts to become truly data-driven organizations. Here is a guide to help CMOs build and execute a data strategy that bears fruit.    1. Be customer-driven: Merely having data does not mean you are a data-driven organization. Rather, it’s about what you do with the data...

Posted by BritneyMuller It's a brand-new decade, rich with all the promise of a fresh start and new beginnings. But does that mean you should be doing anything different with regards to your SEO? In this Whiteboard Friday, our Senior SEO Scientist Britney Muller offers a seventeen-point checklist of things you ought to keep in mind for executing on modern, effective SEO. You'll encounter both old favorites (optimizing title tags, anyone?) and cutting-edge ideas to power your search strategy from this year on into the future. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we are talking about SEO in 2020. What does that look like? How have things changed? Do we need to be optimizing for favicons and BERT ? We definitely don't. But here are some of the things that I feel we should be keeping an eye on.  ☑ Cover your bases w...

Digital marketing is a big business, and putting together mobile marketing campaigns is one of the top tasks that marketers today have to perform. Virtually everyone has access to a mobile device, which makes them as widespread as emails. Mobile marketing strategies for small businesses focus on using simple techniques to improve your conversion rates. Using these strategies as part of a multichannel marketing solution, small businesses can reach more customers with offers curated especially for them. How mobile marketing strategies for small businesses can boost conversion rates With over five billion unique users on mobile devices, marketing to people with smartphones can increase your brand’s awareness and improve your conversion rates. The numbers show how significant mobile device usage has become: Sixty-eight percent of email campaigns are opened on a mobile device. Mobile ad spending accounts for 72% of the digital advertisements purchased in the U.S. Digital marketers...