Best Free Online Marketing Guide For Online Entrepreneur

Most brand bosses accept that issues like privacy and data collection will become a bigger part of their remit over the next five years, but less than half of big brands have policies in place to ensure they’re handing data ethically. 74% of chief marketing officers believe that data ethics will become more important to their role in the next five years. However, even though issues around data collection and privacy are climbing up the agenda in brand boardrooms, just 48% of advertisers have an official data ethics policy. Fresh research from the World Federation of Advertisers (WFA) garnered responses from 147 senior marketers representing companies with a global ad spend of $55bn. It found that while the ethics of data usage is becoming a bigger focus for marketers, there’s a gap between what companies should be doing to protect consumers’ data, versus what they are doing. 82% of marketers questioned said they’d consider leaving their current employer if they felt the approach to ...

Let me start by saying right off the bat, I don’t have all of the answers. And when it comes to issues of race or gender inequality, I’m a privileged white male who can barely comprehend what others have to face every day. As I write this on a sunny Sunday afternoon in late May, America is being rocked to her core by incredibly divisive and violent issues – the root of which has been going on for far too long. It’s sad and terrifying that as a species, it often takes such dramatic and terrible events to wake us up from our complacence. I can only hope that the events of 2020 will have been so traumatic and impactful that society makes tremendous leaps forward. What I can tell you is that, personally, I have renewed conviction. Before now, I’ve largely focused my attention on inequalities in the social media space – within the industry I’m most familiar with. I’ve published about the inequality of event speakers and promoted women and POC on my social channels. But it’s not enough. ...

LiveRamp this month presented the financial results for the first quarter of 2020, and the revenue was up 35% compared to the prior year period, reaching $106 million in revenue. LiveRamp continues to forecast growth for 2020. LiveRamp stated that there are currently 18 supply-side platforms (SSPs) live or committed to implementing IdentityLink in the bidstream, including […] from PPC Land https://ift.tt/2MdtfxS via IFTTT

Rubicon Project this month announced that it will transfer the listing of its common stock from the New York Stock Exchange to the Nasdaq Global Select Market, effective June 9, 2020. Rubicon Project says its shares will continue to trade under the ticker symbol “RUBI”. Michael G. Barrett, CEO of Rubicon Project said the “move to the […] from PPC Land https://ift.tt/3eyUcIv via IFTTT

Google this month introduced a retail category reporting in Google Ads. The retail category reporting enables advertisers to see pre-defined product categories across the Search and Shopping campaigns. According to Google, the metrics available for each retail category include: traffic and spend metrics (clicks and cost); campaign level information (campaign type and name); performance metrics (conversions, […] from PPC Land https://ift.tt/3cm9WNk via IFTTT

Google this week announced that since April, Discovery Ads are available to all advertisers globally. Discovery Ads are bought by advertisers on Google Ads. The Discovery Ads appear on YouTube, Discover, and Gmail. Google launched Discovery Ads in May, last year. Discovery Ads are native ads that contain an headline, a description, images, business name, logos, a landing page, and a call-to-action. […] from PPC Land https://ift.tt/2AmvKvg via IFTTT

We surveyed thousands of potential visitors to the Lake George region and the number 1 concern was safety.  There is a right way and a wrong way to address your guests safety concerns.  Wrong way #1 is not to address the concerns on your website.  Wrong way #2 is to put a popup on your home page about the safety concerns.  In this video, we show you various “right way” approaches to addressing your guests safety concerns.  The post There is a wrong way to add your covid-19 statement to your hotel website… and a right way [Video] appeared first on Mannix Marketing, Inc. . from Blog – Mannix Marketing, Inc. https://ift.tt/36OkEuQ via IFTTT

Not sure how your website is doing?  You can check yourself with these three simple online tests.  It takes less than five minutes and you will know what needs to be done to your website and can have a conversation with your digital marketing agency or web designer.  These three tests will show you three areas of concern for most websites that were designed before 2018. Of course there is a lot more to it than that. But if you find that any of these are a problem, it’s an indication that it’s time for an upgrade. Ready to do the check?  Watch this 3 minute video: The post Audit Your Own Website in less than 5 minutes with No Prior Expertise! [Video] appeared first on Mannix Marketing, Inc. . from Blog – Mannix Marketing, Inc. https://ift.tt/2XPdwdR via IFTTT

3 Ways to Use Empathetic Content Marketing When I say the word “empathy,” what do you associate it with? Kindness to a family member going through a hard time? Supporting your partner when they’ve had a bad day? Or, does a business-related example come to mind? I’m going to guess that many people don’t associate “empathy” with buying or selling. Unfortunately, many brands don’t either! But as we move forward from COVID-19, empathy-based marketing isn’t just the right thing to do, your customers now expect it. Many studies done during the pandemic are showing that people want brands to be more empathetic and aware of the long-term impact it will have on their lives. Hopefully, you communicated authentically and empathetically with your customers during this time, and you’re going to have to continue to do so! So now that we’ve established that being empathetic is important, let’s define exactly what it is. Basically, it’s putting yourself in your customers’ shoes to better serv...

For destination marketing, Facebook Live is an amazing tool – just do it! Especially during this uncertainty, showing people what is happening LIVE is a powerful tool. We believe that our Facebook Live posts prior to Memorial Day Weekend had a profound impact on our website traffic (we were up 35% over the previous year). Once people visually saw the beauty of the destination and that we were ready to welcome them, traffic increased. Though to be honest, we made a few mistakes going live. So these tips, come from our own mistakes. Watch the Facebook Live Tips Video: Top 10 basic tips for going live on Facebook: Scope out the entire scene. Find the best starting location. Show the view not you unless setting the scene is important and you are an important part of the story. Write a killer description for the post before going live Choose the orientation: horizontal or vertical. After you are done, respond to those who comment and ask questions Three days later, invite those...

Two and a half months into the COVID-19 (coronavirus) global pandemic and almost everyone has had some kind of major event cancelled or postponed.  From birthdays to weddings, concerts, vacations, and everything in between, no event is safe.  Each event industry affected has had to pivot to see themselves through these uncertain times and ensure they can successfully come out on the other end.   The $1.5 trillion global business event industry has been majorly affected as well with events being postponed, made virtual, or cancelled entirely.    Here at IMPACT, our own Digital Sales & Marketing World conference was moved from April 6th to November 30th with a virtual event held in its original place.  With so many events now going virtual, what does it mean for the future of big business events?  This infographic created by Data Connectors explores what the post-coronavirus era could look like for marketing conferences in 2020 and bey...

Amazon this month announced the launch of audiences based on content streamed on Prime Video. Advertisers can use the audience builder to build audiences based on content streamed on Prime Video, in addition to previously available retail signals, such as product views, purchases, and keyword searches. Amazon says that the Prime Video audiences in the Audience Builder help […] from PPC Land https://ift.tt/2AnhP83 via IFTTT

Today, when remote work has become our new reality, social media is turning into a prime communication channel for people and businesses alike. B2B companies leverage social to deliver fast and responsive customer support as well as tap into conversations that are relevant to their brand. Oktopost’s Social Inbox brings every mention, comment, and direct message from all of your social media profiles into one place, where you can manage, reply, and assign social inquiries to your team. We’ve had a major update to the Inbox in the works for the past month, and today we’re happy to present it to you. Facebook Ads Support Many B2B marketers use Facebook Ads to connect with the relevant audience and generate leads. To help our customers get even more value from this channel, we’ve added support for Facebook Ads. From now on, you can track and reply to responses to your ads and sponsored posts in the Inbox. You will also see profiles that replied to your ads in the People Database, so ...

IAB Europe this month released the Serbia Digital Ad Spend Report 2019, where it states that the ad spend grew 28% between 2018 and 2019, year over year. According to the report, mobile ad spend in Serbia increased by 60% and video by 46%. IAB Serbia estimated that the total ad spend was 47 million […] from PPC Land https://ift.tt/2TSsBde via IFTTT

Criteo this week announced the launch of a new self-service retail media ad platform. Criteo says the new platform enables advertisers to buy ads across retailers at scale, and marks a diversification beyond retargeting. Retargeting solutions represented 87% of Criteo’s revenue in the first quarter of 2020. According to Criteo, the retail media ad platform can deliver consent-based, […] from PPC Land https://ift.tt/2zLIjQK via IFTTT

A site can bring you money and be useful for business. But only if it is at the top of the search. Therefore, we will give you tips on how to conduct an SEO audit of a resource. Make Your Site More Visible – Conduct Effective SEO Audit Various search engines such as Google analyze […] The post How to Conduct a Technical SEO Audit of a Site: Detailed Checklist appeared first on Digiperform . from Digiperform https://ift.tt/2XHPa5O via IFTTT

Unless you proudly wear a black hat, boosting your online traffic is a lengthy process that requires consistency, dedication, and patience. In other words, there are no short cuts. You want free marketing tools that accelerate online traffic. But, with the following 25 free marketing tools that accelerate online traffic by 10x within six months. 1. Google PageSpeed Insights No one wants to visit a sluggish website. And, neither does Google. That’s why site speed can determine search engine rankings since it can impact the user experience. To ensure that your website loads quickly, simply enter your URL, and this handy tool will test the loading time and performance for both desktop and mobile. It will also identify opportunities for you to improve. Not a fan of this tool? Try out other free marketing tools that accelerate online traffic like Pingdom, WebPageTest, or GTmetrix. 2. Keywordtool.io Want to know exactly what your audience is searching for online? Then this tool can p...

Weekend Favs May 30 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road. Zoom Backgrounds : Hundreds of virtual zoom backgrounds available, change your zoom background for your next meeting. GIPHY : Your top source for the best & newest GIFs & Animated Stickers online. Blush : An easy way to add illustrations to your projects. With collections made by artists across the globe, there’s something for everyone—and every project. These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape from Duct Tape Marketing https://ift.tt/2zNrtB1 via IFTTT

In addition to our Sunday  App of the Week  feature, we also summarize some of our  favorite B2B sales & marketing posts  from around the Web  each week . We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Understanding the Buyer’s Journey in a Post COVID World In addition to looking at the disrupted marketing cycles and processes caused by COVID, it’s also important to think about how the buyer’s journey will be affected. Thanks for your insight, Cheri Keith . How to Craft the Perfect Email for Every Stage of the Buyer’s Journey Some helpful tips for crafting the right email at the right time. Great read, Mark Quadros . 18 Common Features of a Best-in-Class Lead Nurture Program A checklist to see if your lead nurture program is stacking up to some of the best. Thanks, Howard J. Sewell . 9 Conspiracy Theories That Kill Your Sales Success Some common sales conspiracy th...

Home improvement stores have reported an uptick in sales since the start of the coronavirus-imposed quarantine.  With more free time on their hands, many people have taken to those home DIY projects they’ve been putting off. I know I’m definitely one of those people.  Over the last few weeks, I’ve started a handful of new projects ranging from refinishing old furniture to remodeling a kitchen. While I’m certainly no Tim “The Toolman” Taylor, I have learned the importance of using the right tool for the job. Every tool is unique and designed for a specific purpose ensuring the best possible outcome. This is the same mindset you should apply to your content marketing.  There is a time, place, and purpose for every content type.  The brain processes different types of content in different ways. Some mediums help us remember statistics and numbers better while others allow us to visualize a story or feel engaged.  That’s why it’s important to choose the ri...